This year, Liverpool FC products will be available in virtual reality. As metaverse adoption rises, Meta thinks it will assist Liverpool FC in establishing a new revenue source.
With metaverse behemoth Meta on Friday (Oct 14) to launch a variety of virtual apparel for Meta digital avatars.
Liverpool FC supporters can get their hands on virtual items by visiting the Meta Avatars Store on Facebook, Messenger, and Instagram.
On October 14, Liverpool FC announced that it has become the first Premier League club to distribute virtual merchandise in the Meta Avatars Store. Fans may personalize their digital avatars using Liverpool FC (LFC) home and away jerseys, as well as the LFC label lifestyle collection.
Drew Crisp, SVP for digital at Liverpool Football Club, said:
“We're thrilled to be the first Premier League club to have our own Meta Avatars. This is another amazing chance for our global supporters to interact with Liverpool Football Club digitally and develop their own unique club-colored avatars.”
The virtual clothing collection is now available for purchase at the Meta Avatars Store on Facebook, Messenger, and Instagram. The Meta Avatars Store is currently accessible in the United States, Canada, Mexico, Thailand, Spain, Italy, and the United Kingdom.
This year, LFC products will be available in virtual reality. As metaverse adoption rises, Meta thinks it will assist Liverpool FC in establishing a new revenue source. On June 20 of this year, Metaverse behemoth Meta opened the Meta Avatars Store.
Jerry Newman, Meta's director of media partnerships for Northern Europe, stated, "We're happy that Liverpool supporters can now utilize our Avatars to express their digital identity through their preferred club's iconic colors and logo."
Metaverse Is the Future
As large corporations, celebrities, game publishers, and sports teams enter the virtual world, the metaverse realm expands. The metaverse, which is linked to the crypto, NFT, and Web3 marketplaces, is seeing widespread adoption in gaming and sports.
Arsenal and Liverpool FC have joined the NFT and metaverse space to improve fan interaction and income. Meanwhile, it attracts the attention of game developers and marketers. Recently, Brendan Greene, the creator of PUBG, confirmed the inclusion of NFT, metaverse, and blockchain elements in the highly anticipated game Artemis.
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