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Renault Announces a Partnership with The Sandbox to Bring Automotive Experiences to the Metaverse

06 Sep 2022 By: Ashish Sarswat
Renault Announces a

Renault Korea, a historic name in the automobile business, is partnering with The Sandbox, an Ethereum-based metaverse platform, to join the metaverse arena. 

With this partnership, Renault Korea's objective is to build its brand presence in the metaverse and to provide customers with Renault-based virtual automotive experiences.

Renault, one of the world's largest automobile companies, has partnered with The Sandbox to be present in their virtual metaverse universe. The organization's Korean affiliate will be in charge of this, establishing the brand presence in the area via a number of automotive-related activities that will expose virtual customers to the company's products.

These automotive experiences are intended to enhance The Sandbox platform and allow Renault to reach a larger audience, hence increasing the potential customer base for their products.

Cindy Lee, CEO of The Sandbox Korea, noted that “the partnership is an excellent example of teamwork. The Sandbox can develop without concern for industrial limits. We may create new types of experiences that blend vehicles and digital assets in The Sandbox.”

The extent of the partnership and the nature of the experiences it would generate was not revealed at the time. Renault has now joined the list of organizations and individuals that have already established themselves on the Ethereum-based metaverse platform.

Renault is not the first automaker to consider placing its products in the metaverse. In fact, for these businesses, the metaverse has become a popular location. In April, Volkswagen launched the "Game On" advertising campaign, in which customers had to hunt NFTs in a metaverse environment.

Nissan, a Japanese automaker, used the metaverse to help introduce one of its most recent electric vehicles, the Sakura. The company created a virtual environment in which potential consumers could test drive the automobile and examine its features and forms. 

According to Nissan, this experience provides an unprecedented chance to interact with new audiences. Furthermore, the company indicated that it is enthused about the future and will continue to innovate new digital techniques for our products.

Read also: Meta To Open 10 Metaverse Campuses As Part Of Its Immersive Learning Project