Visa, FIFA's Official Payment Technology Partner, today (Nov 2) introduced Visa Masters of Movement, a first-of-its-kind hybrid experience for FIFA World Cup Qatar 2022 fans that includes a pre-event NFT auction and immersive activation.
Crypto.com, the official sponsor of FIFA's cryptocurrency trading platform, has already begun to offer Visa Masters of Movement NFTs on its platform.
The auction will take place prior to the 2022 FIFA World Cup, which is scheduled to take place from November 20 to December 18. According to a press release, the experience will be offered later this month on an interactive field at the FIFA Fan Festival in Doha, where attendees will also have the opportunity to create digital artwork based on their signature moves and mint it into their own NFTs.
Five Most Desired NFTs
The project comprises of five pieces of art inspired by goals made by Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen, and Maxi Rodriguez that will be published as NFTs. Supporters can bid on the Visa Masters of Movement NFTs at Crypto.com until November 8.
Andrea Fairchild, Senior Vice President and Head of Sponsorships at Visa, commented on the initiative:
“As the FIFA World Cup 2022 approaches, we want to highlight football, art, and technology through the prism of what makes the FIFA World Cup so unique – tremendously passionate fans, iconic sportsmen, and the capacity to bring the world together in a uniquely connected way for a few short weeks.”
The winning bidders for each NFT will receive a signed piece of memorabilia from the featured legendary player in addition to the token in their Crypto.com wallet. Furthermore, Visa announced that "Street Child United," a U.K.-based charity that serves street children worldwide, will get 100% of the auction's revenues.
Visa's Long-standing Relationship with FIFA
FIFA has partnered with Visa as its official payment gateway since 2007. To bring fans closer to the action, the global sponsor of both men's and women's football plans to deliver experiences for everyone, whether they are among the 1 million spectators expected in Qatar or the 5 billion viewers projected worldwide for this year's championship.