Web3 will be crucial in adding new value to traditional sporting events such as the FIFA World Cup 2022 in Qatar.
The event will increase the adoption of Crypto and NFTs.
For the first time, fans can support their favorite team virtually.
And the soccer association had been exploring new ways to communicate with fans—this time through Web 3.0.
As a result of these efforts, FIFA has unveiled a new wave of Web 3.0 games designed to provide fans with new forms of entertainment and engagement. The offerings were made available through collaborations with Web 3.0 platforms such as Upland, Matchday, Phygtl, and Altered State Machine.
The FIFA World Cup will also help the adoption of cryptocurrency, because of several crypto-related partnerships. As per reports, crypto companies have spent more than $2.4 billion on advertising during sports events in the last 18 months. The goal of these advertisements is to attract more individuals to the Web3/Crypto space.
The companies believe this would not only promote the adoption of Web3 and crypto, but also the adoption of NFT. Binance previously announced an NFT partnership with superstar athletes, Cristiano Ronaldo and Lionel Messi.
This time, FIFA World Cup fans can also experience every single match virtually and support their favorite team and team player. Doesn't that sound interesting? Know all about it in this news below.
Virtually Experiencing FIFA World Cup
FIFA has earlier announced a multi-year partnership with Upland, a sprawling web3 platform for the metaverse, that enables the launch of the FIFA World Cup Qatar 2022 on the metaverse.
As per reports, the new partnership was intended to help fans become acquainted with the Metaverse and Web3. In addition, allowing fans to virtually travel to Doha to cheer for their favorite teams. The partnership also allows fans to "collect, trade, and own FIFA digital assets and game highlights."
This year FIFA World Cup brings multiple opportunities for fans and individuals to interact with Web3, Metaverse, NFTs, and Cryptocurrency.
What next for Web3/Crypto Sector?
The launch of web3 games and multiple partnerships with NFT & Crypto related platforms with FIFA is significant in more ways than one, given that these partnerships are FIFA's first initiatives since the end of its long-term partnership with EA Sports.
One more thing which will see some significant bullish trend is football fan tokens, such as POR, ARG, BFT, and many more. The tokens had earlier experienced some positive gains before the start of the FIFA World Cup 2022. Experts predict that the tokens will skyrocket in the times to come. Lastly, this will also open gates for further engagement of this emerging technology among individuals and also increase the chances of more such Web3/Crypto-sports events.
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Do you think will FIFA World Cup increase the adoption of Web3/Crypto among the general audience? Share your views in the comment section below.