Top Fashion Brands Leveraging The Metaverse
Nike : In 2022, Nike entered the metaverse with RTFKT, a digital design studio. It has also opened its virtual store in the metaverse.
Gucci : The Italian fashion brand created virtual luxury sneakers called The Gucci Virtual 25 that can be accessed and worn in Roblox and VRChat.
Louis Vuitton : The French fashion house launched a video game with NFT collectibles in homage to their founder, calling it ‘Louis the Game’.
Balenciaga : the Parisian fashion brand was the first to release an NFT wearables collection in collaboration with the videogame Fortnite in 2021.
Burberry : Burberry launched its Blankos Block Party game by partnering with Mythical Games, a multi-player metaverse fashion video game.
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