Hamster Kombat, a game on Telegram, has significantly influenced consumer behavior, leading to a tripling of massage gun sales in Russia.
The game's popularity is evident with over 200 million players and 100 million monthly users within 73 days of its launch.
4-5 million new users are joining Hamster Kombat daily, and its YouTube channel's growth has outpaced that of Mr. Beast, a top content creator.
Hamster Kombat is more than a game; it's an introduction to cryptocurrency and blockchain, with an upcoming token airdrop and completed on-chain infrastructure.
The game's success has coincided with Tether's USDT reaching a circulation of over 500 million on The Open Network (TON).
TON's native cryptocurrency, Toncoin, has become the ninth largest globally, with a market cap of $18.5 billion.