When Did Football Player Ronaldo Partner With Binance?
In 2022, football player Cristiano Ronaldo partnered with Crypto exchange Binance to promote his NFT collection
Binance wanted to take advantage of Cristiano Ronaldo's popularity, as Ronaldo is one of the world's most popular celebrities on social media platforms
Ronaldo's NFT sale was extremely successful in promoting the exchange, with searches on Binance increasing by 500% in the week following the initial sale