Spain's second largest bank, BBVA(Banco Bilbao Vizcaya Argentaria) has made signals by initiating Bitcoin(BTC), Ethereum(ETH) trading and custody services for retail customers directly through their mobile application.
It was stated on July 7, 2025 that marks an important step towards making the currency accessible for regular users in Spain. BBVA crypto trading blends traditional banking with the fast-evolving world of digital assets.
Source: X
The new service permits the customers to buy, sell and hold vrtual assets independently within the App, removing the need for third-party platforms.
This self-built solution highlights statement of innovation, offering a safe and user-friendly experience. Head of retail banking for Spain, Gonzalo Rodriguez, spotlighting that,
“we want to make it easier for our retail customers in Spain to invest in virtual-assets through a simple and easily accessible solution on their cell phone.”
The bank ensures compliance with the EU’s Markets in Crypto-Assets(MICA) regulation which provides a regulated environment for users.
Expanding horizons
The BBVA crypto trading launch is not the first rollout into digital currency. The bank previously initiated similar services in Switzerland in 2021 for private banking clients and in Turkey(2023) through its subsidiary Garanti .
However, the Spain straighten is a milestone, being the first time it targeted retail customers in its home market. Francisco Marato, head of the digital assets spotlighted on the bank’s ambition i.e “Following this launch in Spain, added another country to its virtual assets service.
Their ambition is to provide the best investment and dealing-based solution to their customers.
BBVA crypto trading stands out by using its own custody infrastructure by giving it full control over asset safekeeping. In the future, it might happen that it introduces some extra digital-assets and tokenized products.
This approach enhances security and trust, key concerns for new virtual currency investors. The bank has also indicated exciting future developments, with plans to establish additional digital assets and tokenized products like bonds and funds.
The service, approved by Spain’s National Securities Market Commission(CNMV) in March 2025, is now available to all legal-age customers.
Unlike traditional investment advice, BBVA crypto trading lets the users navigate virtual currency independently, empowering them with choice. This move aligns with the increasing global acceptance of digital currencies, positioning it as a leader in bringing conventional banking with virtual innovation.
BBVA crypto trading and custody services in bSpain is a game-changer for retail investors which is offering a secure, self-built platform within a trusted banking app.
BBVA crypto trading is paving the way for mainstream crypto adoption. This strong move not only enhances customer options but also reinforces the bank’s reputation as pioneer in financial technology.
Akanksha is a dedicated crypto content writer with a strong enthusiasm for blockchain technology and digital innovation. With a growing footprint in the Web3 space, she specializes in turning intricate crypto topics into clear, engaging narratives that resonate with readers across all experience levels. Whether it's Bitcoin, emerging altcoins, DeFi platforms, or NFT trends, Akanksha delivers timely and insightful content that helps audiences stay informed in the ever-evolving crypto market. Her analytical approach, combined with a passion for decentralized finance, allows her to craft informative pieces that empower both new and experienced investors. Akanksha firmly believes in the transformative power of blockchain to reshape global systems and drive financial inclusion.