Blockchain metaverse ecosystems gain traction as brands create digital

Billion-dollar companies are taking the Metaverse

by storm as consumers have shown heightened interest in virtual, interactive, three-dimensional experiences that take place online. 

To understand how and why brands are leveraging the Metaverse, it’s key to point out the role that NFTs, non-fungible tokens, play within these ecosystems. While the year 2021 saw an influx of NFTs, the rise of the Metaverse is predicted to highlight the importance of utility behind NFTs.

Adrian Baschuk, founding partner at Ethernity Chain — an authenticated and licensed NFT platform — told Cointelegraph that every brand, company and the notable figure will eventually have metaverse and NFT integration:

“This is the "Myspacedays" of the NFT-metaverse interactivity layer. Just as every company and individual has adopted some form of social media, this will also be the casefor NFTs and the Metaverse.”

Given this, Baschuk shared that Ethernity (his company) recently brought its IP to The Sandbox, a blockchain-based metaverse ecosystem.

According to Baschuk, these wearableNFTs include athlete jerseys, which will be used to dress and provide specialpowers to The Sandbox avatars. “Dallas Cowboys’ Zeke and Dak will kick thisoff, as the players’ wearable jerseys and shoulder pads will boost a user's avatars’ skills and powers,” he said.

While this specific example mayappeal to The Sandbox gaming community, the concept behind it is universal forbrands entering the Metaverse.