Crypto.com will gain a brand presenceinside and outside stadiums during the soccer tournament. The exchange willalso give users the chance to attend matches and win merchandise.
Crypto.com will be the event’s exclusivecrypto trading platform sponsor. Other sponsors include Budweiser, McDonald’s,the tech company Hisense, and the smartphone company Vivo.
Kay Madati, FIFA’s Chief CommercialOfficer, said that FIFA is “delighted to have a global brand like Crypto.comjoin us as a sponsor” of this year’s pro soccer tournament.
Madati noted that “there is no platformbigger…than FIFA’s global platform of football.” More than 3.5 billion peopleviewed the previous FIFA World Cup in 2018, making the sponsorship deal onethat will be highly visible across the entire world.
Crypto.com is currently the third-largestexchange by trading volume, reporting a volume of $3.8 billion over the past 24hours. It claims to serve over 10 million customers worldwide.
Crypto.com has formed many othersponsorship deals; it was said to have spent over $400 million on those deals by late 2021.
The company previously sponsored Aston Martin’s F1 team, the NBA’s Philadelphia 76ers, the Europeansoccer club Paris Saint-Germain, andthe Ultimate FightingChampionship (UFC). It also purchased naming rights to theStaples Center late last year.
Several other crypto companies have formedsports partnerships as well. FTX is perhaps the most prominent, as it hassigned deals within the NBA and MLB, purchased namingrights to at least two venues and negotiated various other deals.