NFTs to Support Warner Bros. and Nifty's Looney Tunes Story

03-Jun-2022 By: Somesh Gaur

On Thursday, Warner Bros. announced a partnership with Nifty's,

a non-fungible token (NFT)-focused social media platform, and the two companies will debut a story-driven NFT collection named "Looney Tunes: What's Up Block?" at the end of June.

The next NFTs will present a new Looney Tunes plot while simultaneously commemorating the 80th anniversary of the character “Tweety”.

According to the American film and entertainment corporation, Warner Bros. and the NFT-centric social media platform Nifty's, a unique Looney Tunes-based blockchain program would use non-fungible tokens (NFTs) to convey a tale. Warner Bros. has announced that it will once again collaborate with Nifty's to issue the NFT album "Looney Tunes: What's Up Block?" The NFTs will be utilized to create a "new storyline for the Looney Tunes franchise" through a storytelling experience, according to the statement.

Looney Tunes is a Warner Bros. animated short film series that began in 1930. Bugs Bunny, Porky Pig, Daffy Duck, Wile E. Coyote, Road Runner, Sylvester, Tweety, Foghorn Leghorn, Marvin the Martian, and Tasmanian Devil were among the animated characters portrayed in the cartoons. Looney Tunes fans will be able to "take part in entertaining activities and games as the story unfolds, both digitally and 'in real life,' while collecting rewards and advantages along the way," according to Warner Bros.

Special access to Looney Tunes items, virtual meet & greets, never-before-seen material, and new NFT drops are among the rewards and bonuses. NFTs from "Space Jam: A New Legacy," Matrix-themed NFT avatars, and hybrid physical and digital DC Comics-themed NFT trading cards have all been released recently by Warner Bros. The upcoming "Looney Tunes: What's Up Block?" NFTs will also commemorate Tweety's 80th birthday, with the popular yellow canary serving as the collection's first character.

"Looney Tunes is a pop culture giant, reflecting the golden era of animation with 80+ years of narrative and comedy," Warner Bros.' head of NFT business development, Josh Hackbarth, said in a statement to the source. "These famous characters continue to evoke nostalgia and enthusiasm across all generations, from the recent success of 'Space Jam: A New Legacy' to legendary cartoons from the 1940s and 1950s."

Today, as digital engagement and technology continue to advance, the Looney Tunes collection will further enlarge the franchise's reach, bringing fans from all over the world together, offering different experiences, community engagement, storytelling, and a whole new way for them to take part, according to a Warner Bros. executive. And what a perfect way to start that with Tweety, who is celebrating his 80th birthday.

The pre-sale will begin on June 20 and the public sale will begin the following day, according to the Looney Tunes NFT Twitter account. The Nifty platform has a drop on the web page explaining that a snapshot will be taken on June 15 and the disclosure will be on June 23. The NFTs will be minted on the Palm blockchain network, according to the Warner Bros. release.

The third collab with Nifty's, the NFT-centric social networking platform, is the Looney Tunes collection. Nifty's, an NFT firm, partnered with Warner Bros. on the Matrix NFTs as well as the Space Jam NFTs. The redeemable DC Comics-themed NFTs published by Warner Bros. were created in partnership with Immutable X, an Ethereum-based layer two (L2) platform.

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