The exchange, which raised $50 million last year in its Series B funding round led by DCG, told Criptonoticias it is planning to open an office in Bogota in less than two months, with the objective of offering a yet unannounced financial education proposal.
Ripioexplained that it wants to focus on its customer support, given that users in Colombia have experienced problems with other exchanges in the area in this regard. While the company has grown immensely during the last two years, going from a userbase of 400K to three million customers, and with a presence in Argentina, Brazil, Uruguay, and Colombia, Ripio is gearing its operation to be able to answer to any customer requirement in a matter of hours.
SomeColombians have experienced problems with Binance before. The exchange blocked their funds due to an investigation from a Netherlands-based money laundering office without informing customers clearly on the subject. Ripio aims to avoid a situation like that, setting up a digital help center manned by real agents who could address users’ concerns.
In February, Bitso, another Latam-based exchange, announced it was expanding to operate in the country. At that time, Emili Pardo, President of the exchange for the country, stated:
Weare witnessing one of the most important moments in the adoption of cryptocurrencies in Colombia and the region of Latin America as a whole.