Samsung Electronics launched the House of SAM in Decentraland with a stunning performance by the Brazilian group Melim. Previously, Samsung released the island Smart City in the game Fortnite.
With Decentraland to develop the 'House of SAM' in a crypto-based metaverse environment.
On October 1, Samsung Electronics launched the House of SAM in Decentraland with a stunning performance by the Brazilian group Melim. Notably, this was the brand's second metaverse venture since August, when it debuted the island Smart City in the game Fortnite.
SAM, Samsung's resident digital expert, will reveal its limitless home for the first time, providing Samsung consumers with a unique brand experience. Samsung's marketing director, Arthur Wong, stated that House of SAM will give a unique platform for the company to communicate with its consumers. In his words:
“Our consumers will be able to engage with one another as well as take part in unique concerts, courses, and events. Our objective is to become closer to Gen Z, our younger consumers who don't distinguish between what's tangible and what's virtual.”
Samsung, a South Korean technology and innovation conglomerate has long been at the forefront of the bitcoin business. Customers may currently acquire NFTs via Smart TVs via the company's crypto wallet.
Decentraland is one of the most liberal and open spaces in the Metaverse. Its utility token, MANA, is one of the top 50 cryptocurrencies, having a market valuation of more than $1 billion. At the time of writing, the MANA price is trading at $0.7022, up 2.62% in the past 24 hours.
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