Snoop Dogg's upcoming music video will include Charles Hoskinson.

Snoop Dogg's upcoming music video will include Charles Hoskinson.

Hoskinson sees the action as an opportunity to spread Cardano to a wider audience. 

Snoop Dogg and his son Champ Medici will include Cardano's founder Charles Hoskinson in a future music video. Snoop Dogg's latest album, Death Row Summer 2022, features the track "Bron and Bronny."

Snoop Dogg referenced Cardano's non-fungible token (NFT) project Clay Nation near the end of the song in an attempt to promote the concept. 

Champ Medici gives an invitation to Hoskinson

Champ Medici later said that he and his father have begun filming a music video for the song and that he and his father would love for Hoskinson to appear in it. 

Hoskinson's response was unusual in that he said they should find out how to do it. "Let's See What We Can Do"

Meanwhile, Martin Lawrence, a well-known Hollywood actor, praised the development, tweeting a screenshot of Champ Medici and Hoskinson's tweet with the description "Dope — ADA Cardano."

While the video is still being made, it is believed that Hoskinson will have a prominent role in it because the project will help to promote Cardano to a wider audience, including fans of both Champ Medici and Snoop Dogg.

As previously reported, Hoskinson stated that Cardano will take advantage of any chance to win the hearts of many people.

Hoskinson made the statement in response to a critic who chastised him for interviewing well-known crypto YouTuber Ben Armstrong.

"I suppose I'm old-fashioned, but I've always believed that anywhere there's a microphone and an audience, there's a chance to win some hearts and minds." Cardano requires an army to create change, and Hoskinson stated, "We aren't going to develop it by talking via the blameless and pure."

Snoop Dogg and Champ Medici teamed up with Cardano's Clay Mate to launch over 20,000 land pitches in April, according to a report.

The American hip-hop musician also revealed that he will be creating the metaverse's first-ever digital cannabis farm.