Today marks a new chapter for creators in the metaverse as the Ethereum-based gaming platform, The Sandbox, is launching its own blockchain, SANDChain. Built as an Ethereum layer-2 network using the ZK Stack, the new project is designed to give creators full ownership of their content, communities, and identities.
With today’s possible SANDChain launch, creators can monetize their work without being limited by the platforms they build on. The project is poised to redefine how they interact, earn, and grow on the blockchain-powered metaverse.
According to The Sandox’s previous announcement, the much-awaited SANDChain launch is expected today. In a press release on September 30, the team announced the introduction of the creator-first blockchain network, backed by multiple industry giants.
Partners include Animoca Brands, Agoria, Pucca, ZKsync, Sequence, EigenCloud, Caldera, Ready Player Me, theMiracle, Hashcase, Request Finance, Metalympics, Forge, LimeChain, Halborn, Mocaverse, Cool Cats, Talentir, Web3 Honey, Jared Dilinger, KZ, BabyYors, Alex Florez, and Pandapops, with more expected to join soon.
The blockchain network made its first appearance on October 1, 2025, at TOKEN2049 Singapore with the unveiling of its Creator Manifesto and early access sign-ups. As reported earlier by CoinGabbar, the testnet is slated to launch today, October 14. The Sandbox CEO Robby Yung noted,
"SANDchain is about giving creators a financial foundation, not just a following. The Sandbox is thrilled to partner with The SANDChain Foundation…provide creators with funding rails, automated revenue management, and ways to turn audience support into tangible growth. [It] is the infrastructure that the creator economy has been waiting for."
Notably, the SANDChain launch is expected to herald a new era of developer empowerment by providing ownership of content, ease of monetization, and a cross-platform economy that rewards engagement and loyalty. It also consists of three distinct tiers of value- SANDpoints, Creator Points, and Creator Tokens. The first tier is intended to be used for community-wide reputation and loyalty, while the second tier will track support for individual creators and will also release token allocation unlocks. The third tier consists of tradeable assets tied to a brand and will result in exclusive access, perks, and additional ways to engage with a creator's community.
Its main products include Patron Vaults, which provide capital for creator loans funded by investors who earn yield and loyalty points, and Creator Vaults, aggregating revenues from platforms like YouTube and TikTok to enable predictable loan repayment.
Despite this strategic event, the SAND token has seen significant dips of 3.7% in a day, 22% in a week, and 32% in a month. Although this decline aligns with the broader market crash, it raises eyebrows about the token’s potential trajectory after the testnet debut today.
Reports cite that every interaction on the network strengthens the utility of the SAND token. Thus, traders are closely watching the altcoin’s further movements.
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