AdEx (ADX)

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AdEx Network is now called Ambire. It is a company that is making what it calls a "next-generation solution for digital advertising" and a "crypto wallet for DeFi."

Ambire started out as a decentralised ad exchange in 2017 and has since grown into a full protocol for trading advertising space and time. Ambire wallet was added to the company's portfolio later on.

The protocol for the Ambire AdEx It includes everything that publishers, advertisers, and end users do with each other. It works through micropayments on Ethereum by using the OUTPACE layer 2 payment channels, and the ADX token, which is its own currency, can be staked on the DeFi network.

The Ambire team also works on https://platform.adex.network/, which is an open source platform built on top of the Ethereum implementation of the protocol. Since the platform went public in 2020, it has signed up more than 16,000 users and processed billions of small payments on the blockchain.

ADX is the native utility token that is used on the Ambire AdEx platform to reward validator uptime and make sure that all advertising campaigns run smoothly.

Validators are chosen for each advertising campaign on the platform. They are in charge of processing the micropayments between publishers and advertisers through layer 2 payment channels. The more tokens that are staked, the more reliable the validator network will be.

Ambire was made by Ivo Georgiev and Dimo Stoyanov, who are both experienced entrepreneurs who have done well in the past. The two people are also the brains behind Stremio, which has more than 18 million users all over the world.

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