Highstreet is a digital platform that seeks to modify how people think about the virtual world, non-fungible tokens (NFTs), and massively multiplayer online role-playing games (MMORPG). Highstreet World's metaverse mixes virtual realities, crypto, games, digital shops, and physical items to provide a unique and engaging retail experience. In addition to the standard MMORPG activities, such as battling monsters and completing quests, you may shop for real-world brands and buy digital and physical stuff. The products of the brand are built into the innovative storylines of MMORPG gaming quests so that you can stay fully immersed in the metaverse.
Highstreet was formerly the startup LumiereVR, which specialized in computer vision (HIGH). It was started in 2015 with the goal of using virtual reality (VR) technology to improve the shopping experience. Highstreet and LumiereVR were co-founded by Travis Wu and Jenny Guo, respectively.
Travis Wu is an experienced software developer who loves blockchain technology and has worked in virtual reality before.
Jenny Guo is a dedicated art collector, a successful businesswoman, and an award-winning creator of virtual reality films. Guo has a plethora of experience conducting art transactions between China and the United States.
Highstreet is a massively multiplayer online role-playing game (MMORPG) that tries to bridge the gap between the virtual and real worlds. This means that all virtual items that exist as NFTs on the platform will likewise exist as actual objects. The products on the platform will be "phygital," which means that they will be both physical and digital. Highstreet thinks this is an interesting way to represent how we live our lives, with half of it in the real world and the other half on the internet. Likewise, the same applies to its products. Another purpose of the project is to establish a new standard for the next generation of retail and to provide a new method of making online transactions. This new way will be simple, safe, and even enjoyable in order to engage customers and improve their shopping experience, primarily through the use of Virtual Reality (VR) technologies.
Highstreet Marketplace: In-game Highstreet Marketplace allows users to buy and trade NFTs.
Forever Fomo Duck Squad (Ducks): In addition to functioning as the official mascot and avatar NFTs of the Highstreet world, these NFTs can also be used in the following ways:
2D NFT ducks may be exchanged for 3D ducks that change in-game.
Highstreet exclusive clubs: Ducks serve as entry points to Highstreet World's elite clubs.
Staking multiplier: NFT holders gain larger incentives when staking than non-holders.
Merchandise drops and vault openings: NFT holders can get access to special drops and vaults.
Asymmetric Gameplay: Players will be able to join Highstreet from a variety of platforms.
VR and PC: The VR version offers the best gameplay experience. The PC version is also accessible to users.
Mobile: In this game mode, players will take on the role of a monster tamer, which is similar to the adventurer in the VR/PC versions.
HIGH is the primary utility and governance of Highstreet, with the following use cases:
In-game access: HYPER tokens are needed in a number of areas for game progression and entry to special events.
In-game currency for specialty items: HIGH tokens can be used to buy specialty items in-game. For example, in the Highstreet marketplace, you can buy real estate or limited-edition items.
Governance: Holders of HIGH tokens will be able to submit and vote on on-chain governance solutions to determine the future direction of Highstreet. Voting weight will be determined by the number of tokens staked.
| DATE | NEWS/EVENTS | IMPACT |
| 28/01/2023 | CZ Binance said that Binance would prefer to invest in other virtual reality or metaverse games | +175% Increase |
| 14/10/2021 | Highstreet raises a strategic investment led by Binance and Animoca Brands | +61% Increase |
The world's top cryptocurrency exchange continues launching new meta tokens as a result of the cryptocurrency community's enduring affection for the metaverse. With SAND and MANA tokens leading the metaverse token rankings, HIGH is a further opportunity to keep an eye on. Although it's not the first metaverse, Highstreet World could end up being the most popular one of all time. Its novel phygital business model will also have a substantial impact on the perceived value of NFTs. The value of the HIGH token is anticipated to increase substantially over time.
Highstreet