$LUIGI Meme Coin Crashes to $21.5 Million Market Cap Amid Controversy
Cryptocurrency's unpredictable nature has once again been spotlighted as $LUIGI, a meme coin inspired by Luigi Mangione charged with the murder of UnitedHealthcare CEO Brian Thompson—plummeted from its $60 million market cap peak to just $21.5 million today.
What began as a viral sensation now faces a sobering reality check in the volatile world of digital assets.
Initially launched to a whirlwind of online attention, $LUIGI skyrocketed to a $60 million market cap on Tuesday, captivating traders and speculators alike. The coin's explosive debut on Pump.fun was fueled by a potent mix of controversy and meme-driven hype. However, the dramatic reversal in its fortunes has left many early investors reeling.
Initial Peak Market Cap : $60 million
Current Market Cap: $21.5 million
Loss Percentage: Nearly 64%
One trader on social media lamented, “$LUIGI is bleeding hard. The hype cycle is over, and the big wallets are dumping.”
The initial fascination with $LUIGI stemmed from the shocking New York City shooting, which ignited a wave of sympathy and outrage over America’s healthcare system. Meme coins such as “Free Luigi Mangione” and “Justice for Luigi Mangione” emerged on platforms like Pump.fun, but $LUIGI quickly outpaced its peers in both value and attention.
Now, however, the coin’s steep decline is a stark reminder of the speculative risks inherent to meme coin trading. While some investors cashed out early, others who bought during the hype are facing significant losses.
The public sympathy that buoyed $LUIGI’s initial rise seems to be waning. While Luigi Mangione’s story initially resonated as a symbol of frustration with America’s healthcare system, critics are now calling the coin’s creation exploitative. Social media users who initially supported $LUIGI are expressing disillusionment with its collapse.
“It’s not about Luigi anymore; it’s just a pump-and-dump scheme,” one user wrote.
The rise and fall of $LUIGI underscore the broader risks associated with meme coins, which thrive on fleeting internet trends but rarely sustain value over time. While some traders profit by timing their entry and exit perfectly, others are left holding coins that quickly lose relevance.
As $LUIGI’s market cap dwindles, its future hinges on whether the public’s emotional investment in Luigi Mangione’s story can be rekindled. Without sustained interest or meaningful developments, the coin may continue to lose value.
For now, $LUIGI stands as a cautionary tale about the crypto market’s ability to turn controversy into capital—and how quickly that capital can vanish. Investors and enthusiasts alike would do well to remember: in the world of meme coins, fortunes are made and lost in the blink of an eye.
Sara Sethiya is an experienced crypto journalist with five years of experience in blockchain research, price movements, and market analysis. With a background in mass communication and journalism, she specializes in data-driven news articles, in-depth market reports, and SEO-optimized content. As a team lead and content writer at CoinGabbar, she examines on-chain metrics, evaluates liquidity trends, and analyzes tokenomics to uncover market patterns. Her analytical approach helps traders and investors interpret market shifts, identify potential opportunities, and understand the broader impact of blockchain innovations on the financial ecosystem.
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