Chinese fashion company Mogu ($MOGU) has announced plans to initially invest around $20 million in cryptocurrencies on major coin purchases which includes Golden Asset Bitcoin, fast surging Ethereum, and rapidly acceptable coin Solana. The company said this move will help it diversify its assets and prepare for the future of digital and AI-driven services.

Source: BitcoinTreasuries.NET
The Fashion Company Bitcoin Purchase plan was approved by the board members on September 9, where company’s Chairman, Chen Qi, has been given full control to decide when and how much crypto to buy.
Just after the news went public, MOGU stock price took a huge jump in response. Shares soared over 150% in pre-market trading, rising from $2.50 to $7.35. Trading volume also surged to 27 million shares, far above the usual 5,500 daily average.
The response is a clear example of how much crypto-involvement matters in today’s world. The view of a risky investment towards them is fading now.
This is not the first time when a public retail company has shown the interest in acquiring a digital asset. There are many firms which are planning towards it and more than this there are many who already started the accumulation. Some of the recent includes:
Chinese publicly traded company Pop Culture Group ($CPOP) has purchased 300 BTC.
Japanese retail fashion firm, ANAP, has collected $114 million BTC.
Another Chinese firms, Cango and Addentax Group, hoarding the golden asset.
Gucci and Balenciaga, Luxury Fashions brands, also accept Crypto as payment in selective stores.
These are just some recent examples, otherwise the list is too long to define. Through this the thing is clear, digital assets are not only a subject of big corporate but an exposure for retails also. It proved its value.
Mogu buying plan includes the top virtual coins. If we talk about the golden asset, Bitcoin it is currently trading at $115,016 with a 2.40% weekly increase. Ethereum, on the other hand becoming a vast choice after bitcoin, labelled at $4,527, climbing near to its all time high. And if we talk about Solana, a new trending coin in the corporate collection, it is at $239 for now with a significant 15.53% increase in seven days.
Firms like Mogu's entry into crypto shows how companies are turning to digital assets for growth and stability. While there are risks because prices are volatile, the move highlights the growing belief that Bitcoin and other digital coins are becoming a part of corporate strategy worldwide.
Bhumika Baghel is a rising crypto content writer with a deepening interest in blockchain technology and digital finance. With a keen understanding of market trends and cryptocurrency ecosystems, she breaks down intricate subjects like Bitcoin, altcoins, DeFi, and NFTs into accessible and engaging content. Bhumika blends well-researched insights with a clear, concise writing style that resonates with both newcomers and experienced crypto enthusiasts. Committed to tracking price fluctuations, new project developments, and regulatory shifts, she ensures her readers stay informed in the fast-moving world of crypto. Bhumika is a strong advocate of blockchain’s potential to drive innovation and promote financial inclusion on a global scale.