Crypto investors and traders are shocked by the sudden Morpho Price Increase after weeks of heavy selling. The asset which recently crashed 23% in one month, is finally showing signs of stability and the reason behind this shift has surprised many.
New on-chain data reveals that public figures, and well-known crypto personalities like Justin Sun have sharply increased their MORPHO holdings. He bought 35,000 tokens this week.
This unexpected buying activity has raised a big question across the market: Is this the start of a positive turnaround, or just a temporary break in the downtrend? Continue reading the article to get a clear picture.
Nansen 's latest holder behavior chart for the asset shows something very unique. The Public Figures category, which includes founders, VCs, influencers, and other major wallets has recorded a +19.1% increase in holdings this week.

Their total holdings now stand at 218,294 coins, up from around 183K earlier. The biggest buyer in this group is Justin Sun, one of the most influential personalities in the crypto world.
Justin Sub bought 35K coins, which directly answers the most hyped question: Why is Morpho price going up today. This segment sent a strong signal to traders watching the market.
This news becomes even more important as whales have stayed flat, and the overall market is still recovering. This selective interest may be a key reason behind the Morpho price increase seen today.
The asset is currently trading at $1.54, while its 24-hour trading volume sits at $20.56 million, down 31.49%. This means the token is gaining some strength even though overall activity in the market has slowed down.

The TradingView chart shows:
A 23% monthly crash after failing to break the $1.82–$1.90 resistance zone
A sideways structure forming between $1.48 – $1.58 on the 2-hour chart
A strong support zone at $1.50
Repeated rejections near $1.60, the key short-term resistance
RSI at 52.98: It is showing neutral behaviour which means a slow recovery might be near.
MACD trying to flip bullish, but momentum still weak
These technical indicators show that the Morpho price increase is real and not just hype. Traders should note that the market is not showing strong buying pressure yet. Early buying has started, but a trend reversal is not confirmed yet.
The recent launch of Binance USD margined its perpetual futures on November 27, 2024, has added fresh liquidity and market visibility.
Combined with Justin Sun’s buy and the rising interest among public-figure wallets, traders now have multiple surge reasons to pay attention to.
These three factors together shape the current narrative:
Big names buying = confidence boost
More trading options = higher market activity ahead
Strong support levels = reduced downside risk
This combination explains why the asset’s price increases, even while the volume is declining.
Short-Term (2–4 Weeks): If the coin breaks above $1.60, the next target is $1.72. Holding $1.50 keeps downside limited.
Mid-Term (End of 2025): If the asset reclaims $1.90, it may push toward $2.20–$2.45.
Long-Term (2026): Based on financial markets wave structure, it could enter a long rally. If it breaks $2.50, potential long-term targets might be around $3.50 and $5.05.
This analysis aligns with ongoing interest, rising public-figure accumulation, and improving sentiment across crypto news.
The latest Morpho Price Increase is influenced mainly by public-figure buying, especially Justin Sun’s 35K accumulation. Technicals are not strongly bullish yet, but overall market structure is improving.
If liquidity grows and resistance breaks, the asset may enter a stronger phase in the coming months, so trailers should keep a close eye on its upcoming updates.
Disclaimer: Crypto markets are highly volatile. This is not financial advice. Always do your own research (DYOR) before investing.
Sara Sethiya is an experienced crypto journalist with five years of experience in blockchain research, price movements, and market analysis. With a background in mass communication and journalism, she specializes in data-driven news articles, in-depth market reports, and SEO-optimized content. As a team lead and content writer at CoinGabbar, she examines on-chain metrics, evaluates liquidity trends, and analyzes tokenomics to uncover market patterns. Her analytical approach helps traders and investors interpret market shifts, identify potential opportunities, and understand the broader impact of blockchain innovations on the financial ecosystem.