This move is a clear indication of the company's commitment to exploring the potential of blockchain technology and its applications in the automotive industry.
Nissan, a prominent Japanese automotive brand, is making waves in the digital world by embracing Web3 technology and exploring the potential of auto sales in the metaverse. The company recently filed four new Web3-related trademarks in the United States, encompassing its Infiniti, Nismo, and Nissan brands, indicating its commitment to staying ahead of the curve in the rapidly evolving digital landscape.
Nissan's plans for the future are exciting and innovative, with the company looking to create a range of virtual products, including clothes, cars, headgear, trading cards, toys, and tickets. In addition, the company plans to launch an NFT marketplace for trading and minting NFTs. To support these new products and services, Nissan is also planning to develop non-downloadable computer software for use as a digital wallet.
In a groundbreaking three-month demonstration experiment of its virtual store, Nissan Hype Lab, Nissan Japan is allowing customers to study, consult, test drive, and even purchase Nissan vehicles in the metaverse. Customers can visit the virtual storefront 24/7 via their PC or smartphone, creating their own customized avatars and interacting with virtual sales staff during certain hours.
Nissan's plans for NFT-backed media, online NFT marketplaces, digital wallets, and NFT minting, trading, and storing software indicate the company's vision for the future of the automotive industry. The company's filings with the US Patent and Trademark Office show its commitment to protecting its brand in this rapidly evolving digital landscape.
Other automotive giants, such as General Motors and Ford Motor Company, are also actively filing NFT-related trademarks, indicating their interest in exploring the possibilities of NFTs and the Metaverse. Despite the ongoing crypto winter and bear market, multinational corporations continue to push forward with trademark applications covering Web3, crypto, NFTs, and the Metaverse.
As these technologies continue to evolve, we can expect to see more companies exploring their possibilities and filing for trademarks to protect their brands. Nissan's innovative approach to digital technology and the Metaverse is a testament to the company's commitment to offering innovative solutions that cater to the changing needs of its customers.