In a bold and futuristic move Ullu launches ullucoin, the OTT platform of India has stepped into the world of Web3 by launching its own utility token named which is known for its edgy and original content since its launch in 2018, Now become one of the first Indian streaming platforms to integrate blockchain into its ecosystem.
It is more than just a coin or a token it is designed to improve the user can encounter across platform, with 100 billion token supply which can be used to unlock premium contents, redeem in-app features and reward loyal fans and viewers.
The basic goal is to create a more interactive and rewarding environment where users don’t watch the content but they also participate in the ecosystem.
This ensures the user safety, will only be available through the official Ullu launches ullucoin app and its dedicated website UlluCoin.io. Exchange listings and public sale dates are expected to be announced soon.
ULLU’s leap into Web3 is being supported by major industry players like Cyber Capital which is a Dubai based investment firm with a strong background in Blockchain projects, and has provided strategic early-stage funding.
Moreover, Chainsense Ltd has joined the initiative to handle the blockchain infrastructure, tokenomics and future expansion of Ullu launches ullucoin, with these partnerships is setting up a robust and scalable foundation for its Web3 journey.
Furthermore, with over 42 million active users and 109 million app downloads, already has a massive digital footprint. The launch of Ullu launches ullucoin adds a fresh layer of interaction between the platform and its audience, offering a model where viewers can engage, earn and enjoy exclusive content through tokenized aces.
Platform Shared on Social Media “With the official launch, enters the Web3 era positioning itself as one of the first major Indian OTT platforms to fuse entertainment with blockchain technology.”
Source:X
That is the big question that has risen and all signs are pointing to yes, eventually. Global platforms like Netflix, Amazon prime video and Disney+ have already started exploring blockchain possibilities, while none of them has officially launch their coins yet, but they are experimenting with things like:
NFT based collectibles
Interactive storytelling
Metaverse consent distribution
While in India, OTT platforms like Eros Now and Epic On have hinted at integrating NFTs and fan-driven Web3 experiences though none have yet launched their own tokens like ULLU.
Ullu launches ullucoin move could serve as a blueprint, encouraging other Indian OTT players to think beyond traditional streaming and embrace blockchain as a tool for engagement and monetization.
The launch is more than a tech upgrade or it is a glimpse into the future of digital entertainment. As becoming the first OTT platform that enters the world of Web3, ULLU is taking a pioneering step that could very well inspire a wave of innovation across the global streaming industry.
Muskan Sharma is a crypto journalist with 2 years of experience in industry research, finance analysis, and content creation. Skilled in crafting insightful blogs, news articles, and SEO-optimized content. Passionate about delivering accurate, engaging, and timely insights into the evolving crypto landscape. As a crypto journalist at Coin Gabbar, I research and analyze market trends, write news articles, create SEO-optimized content, and deliver accurate, engaging insights on cryptocurrency developments, regulations, and emerging technologies.