Vanadi to Invest $1.1B in Bitcoin Inspired by MicroStrategy

Spanish Coffee Chain Vanadi Shifts to Bitcoin-First Model

From Cafe to Bitcoin: Vanadi Coffee set to invest $1.1 billion  

Vanadi Coffee SA, a Spanish coffee shop chain, plans to restructure its business by investing over $1.1 billion in BTC. The goal is to shift from a coffee distributor to a Bitcoin-first player.  Chairman Salvador Martí has requested authorization to invest up to €1 billion in BTC, following the strategy successfully tested by MicroStrategy.  Facing financial difficulties, the company is betting on Bitcoin to relaunch itself, taking inspiration from the cases of Strategy and GameStop.

The Chairman plans to raise funds through a stock issuance and seek board approval for the $BTC accumulation strategy, blending traditional business with digital asset focus.

Michael Saylor’s MicroStrategy encouraged to acquire digital assets

Following MicroStrategy's lead, Spanish coffee chain intends to invest more than $1.1 billion in $BTC as part of its new reserve strategy. At the board meeting on June 29, chairman Salvador Martí is expected to suggest authorizing of cryptocurrency accumulation strategy with a cap of 1 billion euros, or roughly $1.1 billion USD, and the power to arrange convertible financing to finance this plan. Orgnisation intends to completely transform into a "Bitcoin-first" business, akin to Michael Saylor's MicroStrategy, in contrast to many other companies that use Bitcoin as a tool for portfolio diversification.

Before the majority of the gains subsided, Vanadi's stock shot up two weeks ago when it made its first purchase of five $BTC, valued at about $500,000. Vanadi lost $3.7 million in 2024, which was almost $600,000 more than its yearly income.  Inspired by GameStop, which doubled down on Bitcoin investment earlier this year with encouraging results, Martí feels Bitcoin may be the company's turnaround.   

Company aims to become a fully Bitcoin-first enterprise

In recent months, Accuring crypto Digital Assest has become a huge trend, although MicroStrategy was the first corporation to accumulate a sizable stockpile.  Cryptocurrency is being purchased by a wide range of companies, including sports organisations and Chinese logistics companies, and a new competitor is hitting the market.

Although that isn't Vanadi's goal, some large companies have used $BTC reserves to supplement a diversified portfolio. Like MicroStrategy, board chairman Salvador Martí intends to completely shift the company's stance from coffee to Bitcoin.  At the company's upcoming board meeting on June 29, Martí outlined the process of transforming company into a business that prioritizes cryptocurrency.

There are various obvious ways in which Martí's proposal adheres to MicroStrategy.  Like Michael Saylor, Martí intends to finance these $BTC purchases with a massive new sale of Vanadi shares.Two weeks earlier, he made the initial transaction, paying almost $500,000 for five bitcoins.  Vanadi's stock surged as a result of this greater commitment, but the majority of today's gains eventually vanished.

However, considering the volatility of the asset, connecting a company's future to Digital Assets entails a high level of risk.

Should this approach prove effective? What the Market Will See From This

If this is proven effective then the company may become the first significant European consumer brand to prioritize BTC. This choice may draw investors, cryptocurrency enthusiasts, and a new generation of consumers who support companies that embrace decentralized finance.

Additionally, the investment is probably going to boost trust in traditional businesses adopting Bitcoin, which might help the cryptocurrency's long-term price growth and widespread legitimacy.