Coinbase is the largest cryptocurrency exchange in the United States by trading volume and the first major crypto exchange to go public, listing on NASDAQ under the ticker COIN in April 2021. Founded in 2012 by Brian Armstrong and Fred Ehrsam in San Francisco, Coinbase serves as the primary entry point into crypto for millions of Americans and institutional investors prioritizing regulatory compliance.
CORE PRODUCTS
Coinbase Simple (Retail): User-friendly interface for buying and selling 250+ cryptocurrencies. Optimized for new users with order book, charting tools, limit and stop orders, and lower maker/taker fees (0.00%–0.40% based on volume). Formerly called Coinbase Pro.
Coinbase Prime: Institutional-grade services for hedge funds, corporations, and family offices a, and EVM networks for DeFi, NFTs, and Web3. Coinbase One: Premium subscription ($29.99/month) offering zero trading fees, boosted staking rewards, and priority customer support.
BASE BLOCKCHAIN
In 2023, Coinbase launched Base an Ethereum Layer 2 blockchain built using Optimism's OP Stack. Base is one of the fastest-growing L2 networks, hosting thousands of dApps, DeFi protocols, and memecoins. Coinbase earns a portion of Base sequencer fees.
FEE STRUCTURE
The simple buy/sell interface charges 0.5%–2%+ per transaction. Advanced Trade fees start at 0.40% taker / 0.20% maker, decreasing with volume. Many users switch to Advanced Trade immediately to reduce costs.
COINBASE AND REGULATION
Coinbase is registered with FinCEN as an MSB, licensed in 49 US states, and regulated in multiple international jurisdictions. Its compliance-first approach makes it the preferred platform for institutional investors and users in regulated markets.