A market maker is a participant in financial markets — exchange, firm, or automated algorithm — that continuously provides buy and sell quotes for a trading pair, standing ready to trade at their posted prices. Market makers are essential to liquid markets: without them, every trader would need to find a counterparty willing to trade at exactly the moment and price they want, making markets impractical. HOW TRADITIONAL MARKET MAKING WORKS A market maker simultaneously places: A bid at $99.90 (willing to buy 1 BTC here). An ask at $100.10 (willing to sell 1 BTC here). The $0.20 difference is the bid-ask spread. When a buyer takes the ask ($100.10) and a seller takes the bid ($99.90), the market maker earns $0.20 profit. To be profitable, market makers must: Update quotes rapidly to avoid being "picked off" by better-informed traders, manage inventory risk (holding too much of one asset), and achieve high volume to accumulate small spread profits. PROFESSIONAL CRYPTO MARKET MAKERS Institutional market makers provide liquidity across CEX order books: Wintermute: London-based MM operating on 50+ exchanges and 300+ token pairs. Jane Street, Jump Trading, Citadel Securities: TradFi firms extending operations into crypto. Amber Group, GSR: Asia-focused crypto-native MMs. These firms use sophisticated algorithms running on co-located servers to provide the tight spreads seen on Binance and Coinbase. AUTOMATED MARKET MAKERS (AMM): DEMOCRATISED MARKET MAKING DeFi introduced the AMM model where anyone can become a liquidity provider by depositing token pairs into smart contract pools. Uniswap, Curve, and Balancer replace the traditional market maker with mathematical formulas. Advantages: Permissionless, no special access required. Disadvantages: Impermanent loss risk, less capital-efficient than professional market makers. MARKET MAKING AGREEMENTS New token projects often hire market makers to ensure adequate liquidity at launch. These agreements can create conflicts of interest — market makers may hold large token positions and could potentially manipulate prices. The crypto industry has seen several controversies involving market making agreements and alleged wash trading.