They seek to provide clients with Bitcoin and cryptocurrency access, reflecting growing institutional interest. Institutions like BlackRock, Fidelity, JP Morgan, and Goldman Sachs are making moves in the digital assets space. While this is a positive development, it's still in the early stages, and the amount invested in crypto is likely to be relatively small compared to their total assets. However, the growing interest from these institutions signals a shift towards wider adoption of Bitcoin. Investors are also showing more interest in Bitcoin-related funds, as seen with the ProShares Bitcoin Strategy ETF.