Changpeng Zhao, CEO of Binance, has stated that he is not involved in the exchange's listing process due to a lack of time and understanding of meme coins. Instead, Binance relies on interest and trading volume around meme coins for listing decisions, while avoiding purely hype-based listings. Zhao mentioned that a separate team assesses listings, citing the example of SHIB, which has high trading volume on Binance. The recent surge of meme coins, such as PEPE, has ignited speculative interest in cryptocurrencies before cooling off, while DOGE and SHIB remain stagnant.