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Odisha News Channel Introduces AI-Powered Virtual News Anchor 'Lisa'

Key Takeaways
  • Odisha's OTV news channel introduces Lisa, India's first AI-powered virtual news anchor
  • Lisa can deliver news in both Odia and English, marking a milestone in regional television broadcasting
  • With the rise of AI-powered news presenters, concerns about job replacement and misinformation also arise
10-Jul-2023 By: Simran Mishra
Odisha News Channel

Odisha's OTV News Channel Unveils AI-Powered Virtual News Anchor Lisa

A popular news channel in Odisha, OTV, has introduced Lisa, an AI-powered virtual news anchor. Lisa is India's first AI newsreader in regional television broadcasting and the first Odia news anchor. Powered by advanced technology, Lisa can deliver news in both Odia and English languages. She will also interact with viewers on social media platforms like Instagram and Facebook.

The Managing Director of OTV, Jagi Mangat Panda, is thrilled about Lisa's launch. This is an exciting development in the media industry, where AI-powered news presenters have become more common in recent times.

Lisa is not alone in this field. Another news channel called India Today has also introduced an AI news anchor named Sana. Both Lisa and Sana look like real people and can speak local languages fluently.

Although India has just started exploring AI news anchors, China's Xinhua news agency started using AI-powered news anchors in 2018. This idea gained popularity after the launch of ChatGPT.

Lisa's introduction is a significant milestone in Odia television journalism. She wears a traditional Odia handloom saree and uses advanced technology to deliver news with accuracy and emotion.

AI news anchors have many advantages. They can provide news coverage 24/7 without needing breaks like human anchors. They can also personalize news stories based on viewers' interests, making the news experience better.

While AI news anchors have their benefits, there are also concerns about misinformation and propaganda. News organizations need to ensure that the information presented by AI news anchors is accurate and reliable. Striking a balance between using AI's potential and maintaining journalistic integrity is important.

Lisa's debut on OTV marks an exciting moment in Odia television journalism. By blending technology with news delivery, Lisa and other AI news anchors are creating a more engaging and personalized news experience for viewers.

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