PwC Crypto Expansion Gains Momentum Amid U.S. Regulatory Clarity

How PwC Crypto Push Strengthens Institutions Digital Assets Adoption

PwC Crypto Strategy Accelerates as US Regulations Turn Favorable, How?

After years of staying cautious, PwC is now moving faster into crypto, and clearer U.S. rules are the reason. The firm's US Senior Partner Paul Griggs said the firm’s push toward cryptocurrencies gained momentum in 2025, when the regulatory tone in Washington eased. 

Source: Wu Blockchain 

Following long uncertainty, U.S. lawmakers are now moving forward with clearer digital-asset rules, and a heavy enforcement stance, which kept many institutions hesitant.

A major milestone came on July 18, when President Donald Trump signed the GENIUS Act (S.1582) into law. The legislation created a federal framework for stablecoins, allowing both banks and approved nonbank firms to issue them under clear reserve and disclosure rules.

Adding on, the recent proposals from the Federal Deposit Insurance Corporation (FDIC) aim to simplify approval processes and reduce state-level hurdles for cryptocurrency companies, making it easier for firms like PwC to expand services in the sector.

According to Griggs, this clarity and support is essential for building confidence in institutions and broader digital assets adoption.

How PwC Crypto Involvement Matter For Digital Assets

PwC (PricewaterhouseCoopers), is one of the Big Four professional services firms, alongside Deloitte, EY (Ernst & Young), and KPMG. The organization provides services in Audit & Assurance, business consulting, tax services, and deals & Corp. Finance.

The audit firm’s deeper involvement sends a strong signal to traditional finance. As a trusted auditor and advisor, PwC’s involvement reduces operational and compliance risk for institutions entering cryptocurrency. 

It boosts the trust and engagement especially after failure like FTX, institutions demand transparent audits and risk controls, areas where PwC crypto services play a critical role.

How It Matter for Advisory Giant Itself 

PricewaterhouseCoopers started crypto engagement in early 2015–2016 with researching Bitcoin adoption and experimenting with blockchain tools like its Vulcan platform. Today, the accounting giant runs a global digital assets practice with over 350 specialists across 30+ countries. 

Griggs noted that the company has already seen steady growth in crypto-related audit and consulting work. As tokenized assets move closer to mainstream finance, demand for trusted accounting, compliance, and advisory services is rising.

PwC crypto efforts are now more focused on stablecoins advisory, blockchain infrastructure, and the auditing of tokenized real-world assets such as bonds, funds, and commodities.

According to Boston Consulting Group (BCG), pilot projects involving real-world asset tokenization reached $2.8 billion by 2025, highlighting strong institutional interest. The Big Four firm’s move positions it to play a leading role as these pilots scale into full-fledged markets.

Regulatory Clarities Emerging As A Wide Adoption Tool

PwC’s renewed commitment reflects a broader shift across traditional finance. As regulations become clearer, large institutions are preparing for a future where blockchain technology integrates directly with legacy systems.

As institutions grow, so does crypto. 

According to AIMA surveys, over 55% of traditional hedge funds held cryptocurrencies exposure in 2025, up from 47% a year earlier. The corporate services leader projects that 76% of global investors plan to increase digital asset holdings, with nearly 60% allocating more than 5% of assets under management.

For now, as more Big Four firms follow suit, PwC crypto expansion could help bridge the gap between traditional finance and the on-chain economy, bringing credibility, structure, and scale to the next phase of digital asset adoption.