Michael Saylor’s firm announced it bought 17,994 BTC for about $1.28 billion. The Strategy Bitcoin purchase was made paying an average price of $70,946 per coin.
With this purchase, Strategy now holds 738,731 BTC acquired for about $56.04 billion, with an average price of $75,862 per coin. The company remains the largest corporate holder of the asset and continues to double down on its long-term crypto treasury strategy.

Source: Michael Saylor X Account
Soon after the announcement, The coin extended its rally and moved above the $70,000 level, trading near $70,165 based on the latest market data. The price reaction highlights how large institutional accumulation can quickly influence market sentiment.
However, the move has also sparked criticism. Economist Peter Schiff responded to the announcement by saying the company is already about 4% down on the latest purchase. According to him, Strategy’s unrealized losses have climbed to over $5.5 billion, arguing that buying gold would have been a safer choice.
Despite the criticism, Michael Saylor continues to defend BTC as a long-term strategic asset and shows no sign of slowing accumulation.
Microstrategy may not be done buying. The company recently filed an amendment allowing it to sell more shares during premarket and after-hours trading. The goal is simple: raise capital that can be used to purchase additional coins.

Source: X (formerly Twitter)
Company data shows that it has been steadily increasing its holdings throughout 2026. The firm’s treasury grew from 687,410 BTC in January to 738,731 BTC by early March, reflecting consistent accumulation during market dips.
At current market prices, the company’s holdings are valued at around $51.1 billion, giving the firm enormous exposure to the digital asset.
The aggressive buying strategy has also influenced investor sentiment around the company’s stock.
Strategy’s stock performance has surprised many investors this year. MSTR shares traded around $138.95, rising about 4% in the latest session.
Interestingly, the stock has held up better than Bitcoin in 2026. While BTC has dropped about 22.07% year-to-date, MSTR is down only around 9.5%.

Source: Google Finance
Historically, the stock has moved 1.5 to 1.8 times cryptocurrency’s price swings, amplifying both gains and losses. But recent data shows a different pattern. Between February 5 and March 6, MSTR climbed roughly 44%, while Bitcoin rose about 15% during the same period.
This suggests investors may be viewing Strategy as a leveraged way to gain exposure to crypto asset's long-term upside.
It’s recent rally has also been supported by improving global market sentiment. According to the CoinMarketCap, currently the asset had climbed 4.45% to $70,165, outperforming the broader crypto market.

Source: CoinMarketCap
Derivative activity added momentum. Open interest increased 13.57% to $409.62 billion, while over $78 million in positions were liquidated, mostly from short traders. This short squeeze helped push it above the $70,000 psychological level.
Technically, the $68,000–$68,300 range remains the key support area. If BTC holds above this zone, momentum may remain positive.
The next major catalyst for the market is the U.S. CPI inflation data scheduled for March 12, which could influence expectations around Federal Reserve interest rate policy.
The latest Strategy Bitcoin Purchase once again shows the growing impact of institutional investors in the crypto market. Michael Saylor’s continued accumulation is strengthening confidence among some investors, even as critics question the risks. With Bitcoin now above $70K, upcoming economic data and further institutional buying could determine whether the rally continues.
YMYL Disclaimer: This article is for informational purposes only and not a financial advice, kindly do your own research before investing in the crypto markets.
Muskan Sharma is a crypto journalist with 2 years of experience in industry research, finance analysis, and content creation. Skilled in crafting insightful blogs, news articles, and SEO-optimized content. Passionate about delivering accurate, engaging, and timely insights into the evolving crypto landscape. As a crypto journalist at Coin Gabbar, I research and analyze market trends, write news articles, create SEO-optimized content, and deliver accurate, engaging insights on cryptocurrency developments, regulations, and emerging technologies.