Jack Daniel’s Files For Virtual Beverages Trademark

Jack Daniel's Files For Trademark on Virtual Beverages

More global brands are making advances to capitalize on the perceived benefits of adding metaverse and non-fungal tokens (NFTs) into their offerings. As a result, with three trademark registrations, global Whisky brand Jack Daniels became the latest entity to express interest in the metaverse. On September 13, the company filed for trademarks with the intention of selling NFT-authenticated media, virtual beverages, barware, clothes, digital wallets, and collectibles in the metaverse.