In a landmark shift for traditional finance, the Morgan Stanley Bitcoin roadmap has evolved from simple investment funds to a full suite of digital services. During the Bitcoin for Corporations conference in Las Vegas hosted by Strategy CEO Phong Le on February 26, 2026, Amy Oldenburg, the firm’s Head of Digital Asset Strategy, confirmed a bold new direction. She stated that the bank "absolutely" plans to offer native Bitcoin custody, trading, and lending. This announcement signals that the Wall Street giant, which manages nearly $9 trillion, is ready to build its own technology instead of just "renting" it from others.
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The strategy marks a major change in how big banks handle crypto. By creating its own tools, Morgan Stanley aims to give clients the same "no-fail" trust they expect from its traditional banking services. Unlike competitors such as JPMorgan or Goldman Sachs, which often rely on third-party sub-custodians, Morgan Stanley is focusing on a proprietary, "in-house" vertical stack to maintain total control and reduce counterparty risk.
A key part of the Morgan Stanley crypto roadmap is the development of proprietary crypto infrastructure. In the first half of 2026, the bank plans to let E*Trade users buy and sell Bitcoin, Ethereum, and Solana. While this will start through a partnership with Zerohash, the long-term goal is to move to a native custody and exchange solution within the year.
Building this infrastructure allows Morgan Stanley to capture a "considerable" amount of crypto wealth estimated to be billions that is currently held outside the bank. While some investors will always prefer self-custody, many institutions want the safety of a regulated bank. By bringing these assets onto its platform, Morgan Stanley can offer a smoother, institutional-grade experience for holding "digital gold".
Perhaps the most exciting part of the bank's vision is the plan for yield and lending. Oldenburg noted that these services are a "natural part of the roadmap" to explore. While still in the early stages, the bank is watching the growth of decentralized finance (DeFi) very closely. This exploration is being handled with extreme caution, following the lessons of the 2022 crypto credit collapses. The Wall Street Giant is currently assessing capital requirements and regulatory compliance to ensure these products meet strict "no-fail" banking standards.
The bank has already taken several big steps to support this new crypto path:
New ETF Filings: Morgan Stanley recently filed S-1 registrations for Bitcoin, Ethereum, and Solana funds.
Portfolio Advice: The bank currently suggests that clients keep 2% to 4% of their money in digital assets.
Global Reach: Oldenburg pointed out that the bank is active in 17 of the top 20 countries for crypto adoption, making native custody a global necessity.
The institutionalization of Bitcoin is hitting a major turning point. By building its own custody tools, Morgan Stanley is showing that it views digital assets as a permanent part of global finance. This move responds to a shifting U.S. regulatory environment where the SEC is increasingly providing frameworks for bank-led custody. We can expect a "Wall Street infrastructure race" to follow, as other major banks realize that "renting" technology limits their ability to offer advanced products like on-chain lending.
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Yash Shelke is a crypto news writer with one year of hands-on experience in covering cryptocurrency markets, blockchain technology, and emerging Web3 trends. His work focuses on breaking crypto news, token price analysis, on-chain data insights, and market sentiment during high-volatility events.
With a strong interest in DeFi protocols, altcoins, and macro crypto cycles, Yash aims to deliver clear, data-backed, and reader-friendly content for both retail investors and seasoned traders. His analytical approach helps readers understand not just what is happening in the crypto market, but why it matters.