Strategy Bitcoin Purchase Tops $2.13B as Holdings Cross 700,000 BTC

Inside the $2.13B Strategy Bitcoin Purchase: Risk vs. Reward at $95K

Michael Saylor’s company, Strategy (the firm we all knew as MicroStrategy), just went on another massive shopping spree. This latest Strategy Bitcoin Purchase executed Between January 12 and 19, 2026, they scooped up 22,305 more Bitcoins.

Source: X(formerly Twitter)

If you're wondering how much that cost: it cost them around $2.13 billion.

Here is the breakdown of what is happening with the world’s biggest corporate BTC holder and why the stock market is acting a bit nervous.

The Big Numbers

Saylor shared the update on X (formerly Twitter), and the sheer scale of their "digital vault" is hard to wrap your head around:

Total BTC Owned: 709,715 BTC.

The Price Tag: They’ve spent nearly $54 billion total to get them.

The Math: They now control about 3.38% of all the BTC that will ever exist. To put that in perspective, they own 13 times more than the next biggest company on the list.

Where did the money come from?

They didn't just have $2 billion sitting in a piggy bank. To buy this latest batch, Strategy sold a lot of its own shares.

$1.83 billion came from selling common stock.

$297 million came from selling "preferred" shares.

Essentially, they are trading pieces of their company for pieces of Bitcoin. This has worked well for them so far, but it means there are now way more shares of the firm (267 million) than there were a few years ago (77 million). Some investors worry this "dilutes" the value for everyone else.

The "Buy the Dip" Debate

Timing is everything in crypto, and critics are raising eyebrows at Saylor’s latest move.

The Purchase Price: They bought this batch at an average of $95,284 per coin.

The Market Twist: Just days after they bought, Bitcoin’s price slipped below $90,000.

Critics say the company is so obsessed with buying more that they aren't waiting for the best price. Instead of buying when the market is "on sale," they seem to buy whenever they have the cash ready.

Why is the stock dropping?

Even though the company owns more digital asset than ever, the stock market wasn't happy. MSTR shares fell over 7% following the news.

Investors are feeling a bit of "Bitcoin fatigue". With the price of Bitcoin struggling to break the $100,000 milestone and the stock already down significantly from its 2025 highs, people are questioning if the company is becoming too risky to hold.

The Bottom Line

Michael Saylor is doubling down on his "all-in" bet. He’s already hit his goal of raising $42 billion for Bitcoin way ahead of schedule. For him, this isn't about today’s stock price it’s about owning as much of the world's most famous digital asset as possible.

Whether he’s a genius or just overleveraged depends entirely on whether Bitcoin eventually shoots to the moon or stays stuck in the mud.