Coca-Cola Crypto Investment Plan of $10B in Spotlight: Is It Real?

Coca-Cola & Dubai Airport Might Accept Crypto for Payments, Innovation

There are rumors of international brands and hubs considering the use of cryptocurrencies. It is reported that Coca-Cola can invest in Bitcoin and Ethereum to be innovative, and Dubai International Airport can take crypto-payments, but neither of the projects has been announced officially.

Coca-Cola Bitcoin and Ethereum $10B Investment Buzz

According to the recent post of RKM Times on X, Coca-Cola Company ($KO) is looking to invest in Bitcoin and Ethereum as part of its payment and retail, and product innovation plans. There are posts saying that Coca-Cola will be allocating $10 billion towards such initiatives.

Note: These Reports are not officially verified. By October 7, 2025, the company has not made any official announcements about investing in cryptocurrencies, NFTs, or Web3 activities. However, many possibilities suggest the potential investment plans by Cola.

Source: RKM Times X

History: Coca-Cola and Crypto.

In the past, Cola has been experimenting with blockchain and crypto-related technologies in a limited manner. In 2025, Coca-Cola Amatil, a bottler of Asia-Pacific, allowed more than 2000 vending machines in Australia and New Zealand to accept Bitcoin through Centrapay and Sylo wallet. 

The company is also reported to have used Ethereum, Bitcoin, and Solana through its CONA Services to facilitate some of its supply chain of $21 billion, which handles approximately 160,000 orders each day. Coca-Cola has engaged blockchain ad platforms like Alkimi Exchange, where the company is considering the possibility of cost-efficiency using crypto to market itself.

Projected Plans: Rumors or Reality?

As per the latest X post, Coca-Cola can consider a variety of Web3 and crypto-driven projects, such as:

• NFT collections and Metaverse projects.

• Cryptocurrency payments and licenses in select branches.

• Bitcoin ETFs, crypto loans, and mining.

• The AI-based campaigns are associated with product innovation and online interaction.

These plans are drafted because the world is boycotting Cola, which is said to be the result of the current conflict in the Middle East,  leading to a sales drop of 1% in Q2, 2025. Some anticipations indicate the boycott may be driving these plans in the search for cryptocurrency solutions.

Digital and Technology Initiatives at Coca-Cola.

Over the last few years, it has been actively experimenting with digital and AI-based projects:

• Collaborated with Alkimi Exchange and Publicis over possible blockchain-based ad platforms.

• Introduced AI-driven marketing campaigns on Coke Creations and specialty flavors, including Happy Tears Zero Sugar.

• Grew its B2B online platforms and reached millions of customers worldwide.

• Tried blockchain in its supply chain, which allegedly used Ethereum, Bitcoin, and Solana to handle the daily orders in the Asian-Pacific operations.

These projects emphasize that this Coke company is interested in innovation based on technologies, yet they are not confirmation of the multi-billion-dollar investment into cryptocurrency.

Dubai International Airport might consider Crypto Payments.

The second-largest airport in the world by passenger traffic is the Dubai International Airport, which is reportedly considering the option of accepting Bitcoin and cryptocurrency payments to make conversions of the UAE Dirham (AED) easier. This speculation is after the Emirates Airline partnered with Crypto com, allowing crypto-based bookings and digital payments at Dubai Duty Free.

Source: RKM X

The airport received 87M passengers in 2024, which further confirms its position as one of the largest international aviation centers. Although there are no formal statements about the adoption of crypto in the entire airport, the program is consistent with the current drive of the UAE to integrate digital assets, such as VARA licenses, and may positively affect tourism by providing international tourists with the opportunity to use cryptocurrencies to pay in the country without any issues.

Conclusion

Although these tales point to increased attention to digital assets, the crypto investment of Cola and the crypto payments of the Dubai Airport are not confirmed. These developments should be regarded as speculative by the readers until official announcements come out to confirm the respective organizations.