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The Melania Meme token team has sold over $1.5 million of tokens in the last three days, indicating a selling strategy that may create downside pressure on the token’s price. Blockchain data reveals that the team has sold $930,000 worth of $MELANIA tokens on April 28, and previously, it sold $630,000. The selling pattern indicates an investment strategy known as dollar-cost averaging. This process is used to either buy or sell a set amount of an asset at fixed times.
“The team didn’t just add or remove liquidity to sell $MELANIA, they also employed a DCA strategy for direct sales! 2 days ago, they sold 1.18M $MELANIA for 4,230 $SOL($632K) using the DCA strategy. Today, they are selling another 2.01M through the DCA strategy. Said by Lookonchain on their X platform
The DCA approach includes investing a definite amount of funds in an asset at set intervals, mostly employed by investors to manage emotional decision-making. In the last seven days, this coin gained over 21% despite two big token sales.
The surge increase in projects value is mostly due to the announcement that President Donald Trump would have a dinner with the top 220 holders of the TRUMP memecoin. The news of the exclusive dinner caused the TRUMP token to witness a massive surge in value, and MELANIA also benefited from it. While the team continues sale tokens, the focus has shifted to Trump’s memecoin and its growing controversy.
Some whales are betting on the Official Trump memecoin price trading above $14. Despite active selling by the development team, the price of coin has shown a recovery of more than 21% over the past seven days. However, the token is still trading about 96% below its all-time high of $13.7 recorded on January 20, the day of the inauguration of the U.S. President Donald Trump
While there’s no clear confirmation yet, looking at their past smart selling moves, it seems likely that the project team could sell more tokens soon. However, another round of sell might be just around the corner.
The broader meme coin market is still significant in the cryptocurrency sector. During the first quarter of 2025, meme coins represented huge global investor mindshare, making them the second most popular investment theme after artificial intelligence tokens. Reflecting the market's tendency to repeat old narratives.