Metaplanet Bitcoin Plan Surpasses Bullish, Targets MicroStrategy

Metaplanet Bitcoin Surges, Overtakes Bullish to Rival MicroStrategy

On Monday, September 22, Metaplanet announced a new Bitcoin purchase worth $632 million, pushing Metaplanet Bitcoin holdings to an impressive 25,555 BTC. The Japan-listed company now stands as the fifth-largest corporate treasury, surpassing the exchange Bullish.

Source: X

A Bold Move That Strengthens Treasury

The latest acquisition—5,419 BTC at an average price of $116,724 per coin—marks one of the largest single purchases to date. With this move, the company’s treasury is now valued near $3 billion, even after Bitcoin’s 2% dip to $112,456.

Source: CoinMarketCap 

Quarter-to-date, it has achieved a 10.3% yield, showcasing its aggressive accumulation strategy. The company’s average cost basis sits at $106,065 per BTC, giving it an unrealized profit of nearly $290 million.

CEO Simon Gerovich celebrated the milestone on X, stressing that the accelerated plan has already delivered a 395.1% year-to-date yield in 2025. This performance signals to both shareholders and institutions that Metaplanet is not slowing down.

How Far Is Metaplanet from the Top Holders?

Despite its rapid rise, the giant still trails four major players in the corporate race:

• Bitcoin Standard Treasury (30,021): Needs 4,467 more BTC.
  

• XXI (CEP Holdings) (43,514): Needs 17,960 more.
  

• Marathon Digital (52,477): Needs 26,923 more.
  

• MicroStrategy (638,985): Needs a staggering 613,431 more.

To surpass MicroStrategy, Metaplanet would need to invest roughly $69 billion at current market prices. While ambitious, its aggressive buying pace hints that it’s building a reputation as the biggest challenger to MicroStrategy’s dominance.

Stock Struggles as BTC Bet Expands

Ironically, the MTPLF stock has struggled even as the company’s treasury has grown. Shares fell 1.32% to 600 JPY during Monday’s session, marking a month-long slide of over 27%. Analysts point to institutional short positions from Morgan Stanley, Jefferies, and UBS as major pressure points.

Source: Yahoo Finance 

Yet, momentum is still alive. Just days earlier, MTPLF stock closed at $4.09 in the U.S. OTC market, up 3.80%, extending its year-to-date gain to nearly 75%. Investors may be nervous, but the company’s bold strategy continues to capture headlines.

Conclusion

Metaplanet Bitcoin strategy is rewriting the corporate playbook. From a $2.71B total spend to nearly $3B in holdings, the platform has shown conviction few rivals dare match. While MicroStrategy remains untouchable for now, its relentless accumulation proves it is the biggest competitor in the making—one step closer to rewriting history.

Disclaimer: This is for educational purposes only. Always do your own research before any crypto investment.