MSTR Stock Jumps 13% After New Bitcoin Buyback Plan: What's Next?
Key takeaways
MSTR stock rose about 13% on June 29, 2026, after Strategy announced new buybacks, a higher STRC dividend, and a bitcoin sale plan.
Strategy bought zero bitcoin last week. It sold $1.15 billion in new shares instead.
The STRC dividend rate rises to 12% on July 1, and Strategy can now sell up to $1.25 billion in bitcoin under tight new rules.
Strategy Inc (NASDAQ: MSTR) stock jumped about 13% on June 29, 2026, after the company rolled out a new plan to manage its cash, its bitcoin, and its preferred stock.
The bounce follows a rough stretch. It had dropped nearly 30% in five trading days, closing at $82.31 on June 26, its lowest level in more than two years.
MSTR stock price today: key levels to watch
MSTR closed Monday at $92.68, up from Friday's $82.31. The 14-day RSI sits near 32, off the deeply oversold sub-20 readings from February 2026 but still weak.
On the daily chart, $102.92 and $70.11 are the next support levels below, with $198.16 marking resistance from May's failed bounce attempt.
A separate weekly chart from trader @alicharts plots MSTR as a head-and-shoulders top, with the head near its 2025 all-time high of $543.
If that pattern plays out, its measured targets sit far below current levels, near $66.48, $52.58, and as low as $28.45. That's one trader's read on the chart, not a forecast.
Why is MSTR stock up today?
Strategy's board approved a five-part Digital Credit Capital Framework. It authorizes a $1 billion buyback of MSTR common stock and a separate $1 billion buyback of its preferred shares, known as Digital Credit Securities.
A third piece lets Strategy sell up to $1.25 billion of bitcoin, capped and restricted to rebuilding its cash reserve, paying preferred dividends and interest, or funding the buybacks.
CEO Phong Le called it a shift from one-way capital issuance to active capital management, moving between issuing and repurchasing securities depending on market conditions.
Did Strategy buy more bitcoin this week?
No. Strategy added zero bitcoin in the week before the announcement. Holdings stayed flat at 847,363 BTC.
Instead, the company sold 12,669,017 MSTR shares for about $1.15 billion. Most of that cash built up its dollar reserve, which rose to $2.55 billion, enough to cover preferred dividends and interest for roughly 17 months.
What is the new STRC dividend rate?
STRC, nicknamed Stretch, is built to trade close to $100 a share. It hasn't lately. The preferred stock slipped to a low near $71 last week before recovering some ground.
As per a Crypto Rover tweet, Saylor said the STRC dividend rate now runs at 12% a year for periods starting July 1, up from 11.5%. The company's stated goal: get STRC trading between $99 and $100 over time.
Is MSTR stock a dead cat bounce?
That's the question splitting traders. Bulls point to real, board-approved moves: a buyback program, a reserve policy, a higher dividend, not just words.
Skeptics see it differently. The rally was paid for with new share sales, not new bitcoin buying. Law firms are now looking into investor losses at MSTR, and last week the company's market value briefly slipped below the value of its own bitcoin stash.
Is Strategy Inc a buy right now?
Depends who you ask. Saylor has pointed to a longer-term goal of 1,000,000 BTC on Strategy's balance sheet, an idea he teased in April 2026, with no firm timeline or dollar figure attached.
Wall Street is split too. Canaccord has cut its price target in recent weeks. Other firms kept targets far above the current price, though those targets often lag fast-moving stocks like MSTR.
For now, The trades on two things: where bitcoin's price goes, and how much new stock Strategy keeps issuing to fund its plans.
Disclaimer
This article is for informational and educational purposes only. It is not financial, investment, legal, or tax advice. Always do your own research and speak with a licensed financial advisor before making any investment decision.
