Family Offices Increasingly Interested in Digital Assets, Says Goldman Sachs Report

Key Takeaways
  • Family offices invest in digital assets like cryptocurrencies, stablecoins, NFTs, DeFi, and blockchain funds
  • Despite some hesitancy, they view crypto as a diversification tool or store of value
  • This is driven by tech interest and a shift from cash to digital assets
05-09-2023 By: Simran Mishra
Family Offices Incre

Goldman Sachs Report Reveals Growing Interest of Family Offices in Digital Assets

According to a recent report on Family Office Investment Insights by Goldman Sachs, an increasing number of family offices are expanding their investment portfolios to include digital assets, including cryptocurrencies and blockchain technology. The report highlights that family offices are not only interested in cryptocurrencies, but also stablecoins, non-fungible tokens (NFTs), decentralized finance (DeFi), and blockchain-focused funds.

While the report indicates that family offices are becoming more confident in investing in cryptocurrencies, some investors remain hesitant due to the absence of laws in the sector. Nevertheless, investors seek creative investment opportunities to diversify their portfolios and increase returns.

Family Offices Look to Digital Assets and Technology Investments to Diversify Portfolios and Reduce Cash Holdings, According to Report

According to the report, family offices are keeping a close eye on the progress in the digital asset industry. Many family offices are optimistic about the future of blockchain technology and view crypto investments as a means of diversifying their investment portfolios or as a store of value.

Interestingly, the report also reveals a shift in investment preferences, with 35% of respondents saying they would reduce their allocation to cash and cash equivalents during the coming year. This trend is driven by a growing interest in disruptive technologies like artificial intelligence, machine learning, and digital assets, as well as a change in consumer behavior toward digital consumption.

In conclusion, the Goldman Sachs report highlights the growing interest in digital assets among family offices, despite some remaining hesitant due to the absence of laws in the sector. With investors looking for creative investment opportunities to diversify their portfolios and increase returns, it seems that the digital-asset sector will continue to attract attention in the investment world. 

Also, read - Estonia Forces Out 400 Crypto Firms with New Laws

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