Strategy’s Saylor Signals Another Bitcoin Buy Amid Market Recovery

How Far Bitcoin Buy Trend Will Go With Saylor and Others BTC Purchases

Strategy CEO, Michael Saylor once again gathered interest in the market due to his heavy investment in the “golden asset.” A post, shared yesterday, hinting at another Bitcoin purchase, reinforcing that he continues to follow his purchasing strategy amid the market recovery phase.

Source: Official Account

Importantly, the post comes at a time when retail interest is rising again. Google searches for “buy bitcoin” recently hit their highest level in five years, showing that investors are returning as the coin rebounds from a sharp correction. This raises a key question in the marketplace, is Saylor following the buy Bitcoin trend, or helping drive it?

Current Status: MicroStrategy BTCs Position

Strategy remains the largest corporate BTC holder, continuing its “buy and hold” philosophy even when the coin trades around $60,000–$70,000 since late January 2026 and the broader crypto market faces volatility. 

According to official disclosures, Strategy (formerly MicroStrategy) holds 717,722 BTC, making it the largest corporate Bitcoin-treasury globally. That equals roughly 3.4% of the total supply.

• Total acquisition cost: ~$54.56 billion

• Average purchase price: ~$76,020 per token

• Current market value: ~$48.8–49 billion

• Unrealized loss: Approximately $6–$8 billion

Despite these paper losses, the Michael Saylor Bitcoin Strategy continues adding to its position. Just days ago, the company completed its 100th purchase, acquiring 592 coins for ~$39.8 million. Earlier in February, it added 2,486 coins for ~$168 million.

The company uses aggressive and creative capital-raising tools, like at-the-market (ATM) equity offerings, convertible debt, preferred stock instruments like STRC (“Stretch”), offering double-digit yields. 

In 2025 alone, Strategy raised $25.3 billion, becoming one of the largest U.S. equity issuers. This capital fueled the addition of around 225,030 BTCs in a single year.

BTC’s Current Market Environment

After a nearly 50% drawdown from 2025 $126k highs, the golden asset now seem to be stabilising. Rising trading volume, short liquidations, and on-chain accumulation around the $60–70k range support the buy bitcoin narrative. 

As of today, BTC saw a modest 0.49% dip to around $68,000, reflecting healthy consolidation after its recent rally toward $70,000 rather than strong selling pressure. 

On the other hand, derivatives data shows open interest fell 3.7%, funding remained near neutral at +0.0005%, and spot volume dropped 25.75%, suggesting controlled cooling rather than heavy selling.

Despite this, Saylor maintains his view that Bitcoin’s scarcity and adoption will push prices significantly higher over time, making dips buying opportunities rather than warning signals. 

Is Institutional Buying Helps Price Surge?

Steady buying like this can support price because it reduces available supply in the market and makes the asset scarce. Large holders and ETFs accumulating BTC, such as whales adding over 30,000 BTC and spot ETFs, led by BlackRock’s IBIT, holding about 1.27 million coin (6.38% of supply), create a strong demand base.

Other major supporters include Marathon Digital which holds around 52,850 BTC, while Metaplanet continues active accumulation with holdings above 35,000 BTC. Mining firms like Riot Platforms, Cipher Mining, and TeraWulf are also supporting the long-term support.

This type of consistent accumulation often acts as a price floor during consolidation and increases the chances of a gradual recovery when sentiment improves.

In Summary

The broader market perception remains divided. Supporters see Strategy’s aggressive approach as visionary, while critics highlight unrealised losses, leverage risk, and stock volatility.

Still, Saylor follows the Bitcoin buy trend as confidence slowly returns. Whether he is leading the narratives or reacting to it, his actions continue to shape market sentiment. With retail interest rising and institutional accumulation ongoing, the buy Bitcoin trend is becoming one of the key narratives of early 2026. 

Note: The article above is for informational purposes only, and does not provide any financial advice.