Strategy, the company led by Michael Saylor, is changing how it operates. It no longer calls itself just a Bitcoin treasury company.
It now describes itself as a full Digital Capital platform. That shift is the center of the latest Bitcoin News from the firm.
As of July 12, 2026, it holds 843,775 $BTC, unchanged from the prior week, with an aggregate acquisition cost of about $63.69B and an average purchase price of $75,476 per coin.
The company also raised its U.S. dollar reserve to $3.0B, up from $2.55 billion the week before.
That reserve did not come from selling Bitcoin. It came from stock sales. The company sold 4,818,781 Class A common shares, generating $466.7 million in net proceeds.
Company filings state the reserve exists to support dividend payments on STRC preferred shares and interest payments on outstanding debt, and it is meant to cover several years of payments so Strategy does not have to sell Bitcoin under pressure.
According to Expert, the reserve currently provides about 20.4 months of coverage, giving the company more room to manage a Bitcoin bear market while still meeting its dividend and interest obligations.
Strategy's newer STRC preferred share has become a key funding tool. The plan is simple in shape, even if the execution takes time.
Build up USD reserves. Work to return STRC toward its par value. Issue more STRC when conditions allow. Then use proceeds to add more Bitcoin.
The company also put in place a flexible monthly dividend policy for STRC, with a condition that the dividend will not automatically rise when STRC trades below $100 par.
Alongside that, Strategy authorized a $1 billion buyback of common shares and launched a BTC Monetization Program, which allows selling up to $1.25 billion in Bitcoin to support the reserve, dividends, interest payments, and security repurchases.
Debt at the company remains a talking point, but the numbers show a shrinking load. Strategy has $6.7 billion in convertible notes and $15.5B in preferred stock outstanding.
Earlier this year, the company repurchased $1.5Bof 2029 Notes for about $1.38 billion in cash, roughly an 8% discount to par, cutting convertible debt from $8.2 billion down to $6.7 billion.
That move also produced a BTC Yield of 0.7% and a BTC gain of 4,391 bitcoin, worth about $333 million.
Saylor's team has been direct about this point. Strategy's holdings equal about 4% of all Bitcoin that will ever exist, based on the fixed 21 million coin supply.
Bitcoin's daily trading volume runs between $30 billion and $40 billion. Recent $BTC sales by Strategy, including 3,588 BTC sold in late June and early July, did not move the wider market in any visible way.
That is the argument the company makes for its long-term stance. BTC is bigger than any single holder, including Strategy itself.
Quick facts table
Metric | Figure |
Total BTC held | 843,775 BTC |
Average purchase price | $75,476 per BTC |
Total acquisition cost | $63.69 billion |
USD cash reserve | $3.0 billion |
Reserve coverage | ~20.4 months |
Convertible notes outstanding | $6.7 billion |
Preferred stock outstanding | $15.5 billion |
BTC Monetization Program cap | $1.25 billion |
Share of total BTC supply | ~4% |
Strategy's messaging has shifted from pure accumulation to balance and endurance. The company wants to outperform BTC over time, not just hold it.
That means managing volatility across bull and bear cycles instead of buying at any cost. Executives have described this as a 25-year public company adapting to a new phase of digital finance.
Saylor has said the company plans to stay a long-term BTC holder no matter how the market moves. The stated position remains simple: the firm is not going anywhere.
Markets will keep watching weekly filings for hints on whether Strategy resumes buying or keeps building cash. For now, the reserve strategy looks like patience rather than retreat.
This article is for informational purposes only and does not constitute financial, investment, or trading advice. Cryptocurrency markets are volatile and carry risk of loss. Always do your own research and consult a licensed financial advisor before making investment decisions.