Top Crypto Influencers to Follow on Instagram in 2025

Meet the Top Crypto Influencers on Instagram You Should Know in 2025

Crypto Space is growing fast, and it’s easy to get confused. Everywhere you look, people are shouting about the “next big coin,” showing charts, or pushing scams that look real. It can feel like too much. But if you’re using Instagram, there’s some good news. A few Crypto influencers are cutting through all that noise and really helping people learn.

They’re not pretending to be experts. They’re not trying to sell shady tokens. They’re sharing useful tips, telling real stories, and explaining things in a way that even beginners can understand.

Here are 5 of the top crypto influencers to look out for on Instagram in 2025, each with its own style and message. Whether you're beginning at zero or already well-advanced in the game, these creators will make your crypto experience wiser, smoother, and more powerful.

1. Kiana Danial - @investdiva

• Platform focus: Instagram, YouTube, Podcasts

• Best for: Newbies, women investors, long-term wealth strategies

• Author- Million Dollar Family Secrets, Cryptocurrency All-in-One For Dummies, Ichimoku Secret 

Kiana Danial is not here to get you hyped up into some dodgy token release. She's here to educate you on how money works, how crypto can be a part of your financial landscape, and how to create real wealth with wise decisions. Her platform Invest Diva is all about empowering women (and men.) to take charge of their financial destiny — even if they're beginning from scratch.

On Instagram, Kiana posts short reels, personal advice, and financial education expressed in a fun, friendly, and beginner-friendly way. She discusses Bitcoin and Ethereum, altcoins, passive income methods, and even non-crypto investments- such as stocks and savings.

What distinguishes her most is her confidence-inspiring tone. Kiana doesn't speak down to you. She makes finance seem like something you can do.

She's also a top-selling author and regularly featured on mainstream news networks such as Fox Business and CNBC. 

Source: @investdiva

2. Layah Heilpern 

• Platform focus: Instagram, Twitter (X), Podcast

• Best for: Bitcoin true believers, liberty-minded thinkers, unapologetic truth

• Author of the book “Undressing Bitcoin”

Layah Heilpern is a Crypto Investor and Marketing Strategist. She is adding something raw, intense, and scarce to the world of crypto conviction. She doesn't just believe in Bitcoin; she believes in what it stands for - financial freedom, privacy, self-sufficiency, and personal responsibility. That's why her content resonates harder than most.

A former journalist who became an author and a speaker, Layah posts on her Instagram clips from her interviews, bold political opinions about the digital currency, and tweets about how broken the system is now - and how Bitcoin provides a solution.

She talks candidly about the things most influencers shy away from — censorship, inflation, surveillance, and the perils of centralized finance. While others play it safe, Layah tells the truth. You may disagree, but you'll leave thinking more critically about the world and your position within it.

Her book Undressing Bitcoin gives a beginner-friendly but no-fluff explanation of what Bitcoin actually is - and she often posts quotes and ideas from it on her feed.

Source: @layahheilpern

3. Anndy Lian 

• Platform focus: Instagram, Twitter (X), LinkedIn

• Best for: Enterprise blockchain, crypto policy, Asian market insights

• Anndy Lian’s Book: NFT: From Zero to Hero, Blockchain Revolution 2030

Anndy Lian is one of the rare influencers who actually works within the blockchain space. He's counseled several governments, sits on blockchain committees, and shapes Web3 strategies within large organizations. So when he speaks about crypto, he's not speculating - he's in the boardroom where decisions get made.

His Instagram provides something that most crypto sites don't: an insight into the macro aspects of crypto - how nations are legislating it, how companies are embracing it, and how Asia (particularly Singapore, Korea, and China) are influencing the global crypto competition.

Rather than price forecasts, Anndy discusses real-world use, international partnerships, and new technologies that have the potential to revolutionize industries. He distills big news, elucidates global policies, and opines on what's coming next for blockchain.

He's also active on Twitter and LinkedIn, where he gets even more in-depth on bitcoin investment strategy and token economics. But Instagram is just right for picking up the big headlines and news in an easy-to-consume, visual format.

If you need to know where crypto is going -  not only on charts, but around the world - Anndy's information is pure gold. He connects the dots in regulation, business, and blockchain's actual impact on the world.

Source: @anndylian

4. Tom Bilyeu 

• Platform focus: Instagram, YouTube, Impact Theory

• Best for: Motivation, NFTs, Web3 innovation & storytelling

Tom Bilyeu is not your average crypto voice - and that's precisely why he's worth listening to. With a history of entrepreneurship and co-founding Impact Theory, Tom is creating a new type of media empire with blockchain, NFTs, and metaverse technology.

But prior to Web3, Tom was already a giant in the space of personal development. And that's why his content stands out: it intermarries crypto innovation with profound mindset training. His Instagram is full of videos on discipline, mental toughness, creative thinking, and cutting-edge technology - particularly how NFTs are revolutionizing storytelling and ownership.

His own NFT project Founder's Keys was early to prioritize utility, narrative, and community, rather than speculation. He's creating worlds, characters, and IP that exist on the blockchain - and his updates frequently reveal the behind-the-scenes of this massive vision.

You won't find price charts here. But you will find what's next: entertainment's future, digital ownership, and purposeful tech.

Why to follow him: Tom will assist you in leveling up your mindset as well as your knowledge of what is possible with Web3. If you're looking to move past coins and begin building actual value - Tom's your man.

Source: @tombilyeu

5. Mason Versluis 

• Platform focus: Instagram, TikTok, YouTube

• Best for: Altcoin updates, daily crypto news, Gen Z content

Mason Versluis, or Crypto Mason, is among the quickest-rising names in crypto content - and a real fave among Gen Z. His TikTok and Instagram are filled with high-energy, straight-shooting stuff that demystifies what's going on in the markets today.

He reports on altcoins, Crypto price prediction, trends, and news with a totally relaxed, no-holds-barred attitude. He ain't no guru. He's simply discussing crypto like your smart buddy would — honest, inquisitive, and occasionally a little crazy.

Mason frequently discusses below-the-radar coins such as XRP, HBAR, Quant, and other altcoins you might not always hear of from larger channels. He also gives his own opinion about spiritual evolution, manifestation, and how energy and money intersect — adding his own flavor to content.

His YouTube delves deeper with breakdowns of coins and macro perspectives, but Instagram is ideal for his quick updates and rapid opinions. No filters, no fluff.

Why watch him: Mason is tuned in to what's current in crypto — and he isn't afraid to tell you exactly what he's thinking. If you want straight-up, high-octane updates and want to keep current, he's your man.

Source: @cryptomason

Final Thought

Instagram isn't all about reels and memes anymore  it can actually educate you about crypto, but only if you're following the right ones. Amidst a universe of hype and paid ads, creators such as Kiana Danial, Layah Heilpern, Anndy Lian, Tom Bilyeu, and Mason Versluis are rewriting the rules. 

Everyone has something unique to offer -from beginner-friendly advice to unwavering opinions, immersive industry knowledge, or new developments from the Web3 realm. Rather than confusing lingo or instant-pump garbage, these influencers prioritize long-term value, self-improvement, and actual learning.