WLFI Token Launch Pushes Trump Family Wealth Higher by $5B

Justin Sun’s WLFI Token Holdings and Buyback Burn Debate Explained

The launch of the WLFI token has taken over headlines after it officially went live on September 1, 2025, across top exchanges such as Binance, OKX, Bybit, Bitget, and Coinbase. 

After this launch, the project has quickly captured the attention of investors, analysts, and political circles.

Trump Family’s Crypto Wealth

As per the reports by WSJ, the Trump family’s wealth has jumped by nearly $5 billion after the start of World Liberty’s WLFI token launch. Donald Trump holds the role of “honorary co-founder,” while his three sons are named as co-founders. 

Their combined stake is under 25%, but its value now surpasses their real estate portfolio.

Source: Wu Blockchain

This has also sparked discussion around the place of political players in crypto. Allies say it brings broad exposure, but critics are concerned with possible conflicts of interest and regulatory attention.

Either way, the presence of a family of this stature makes this crypto by world liberty financial one of the most closely followed stories of recent crypto news.

Justin Sun's Multi-Million Dollar Unlock

Crypto entrepreneur Justin Sun, the founder of TRON, has emerged as one of the most prominent figures in the project's early stages.

Justin Sun recently took 20% of his WLFI token holding, valued at approximately $200 million, according to Arkham data. In total, he now controls WLFI token worth approximately $891.2 million.

In spite of price fluctuations, Sun has reassured the community that he has "no plans on selling any unlocked tokens anytime soon."

His public position seems to indicate long-term conviction, serving to stabilize investor sentiment as traders closely monitor the price.

Community Proposal for Buyback and Burn

The most fascinating recent development in wlfi-news is the community proposal to utilize 100% of fees collected from protocol-owned liquidity (POL) for open market buybacks and permanent token burns.

Source: Wu Blockchain

This move is designed to shrink supply, increase scarcity, and potentially stabilize prices over the long run.

Importantly, the plan would apply only to fees from it’s own liquidity pools, not from community or third-party providers. 

If approved, this governance decision could add a strong deflationary mechanism to the project, giving the cryptocurrency an edge over other assets launched under similar models.

Price Action and Market Outlook

• After its launch, the wlfi price reached $0.39 before stabilizing around $0.23 with a market cap of $5.7 billion. 

• Volume blew through more than $900 million within 24 hours, indicating excitement, as well as caution, among traders.

• Presale investors got 5x to 16x unrealised gain after the 20% allocation to presale during WLFI token launch. 

Currently the coin is trading at $0.2358 with an increase of 3.18% in the last 24 hours. 

Source: CoinMarketCap

Experts say the future price will largely depend on how the offer to buy back comes across and similarly if the participation of the Trump family will attract or scarce institutional investors.

Conclusion

The WLFI token launch has combined celebrity politics, crypto investors, and community proposals into the most-watched project of the year.

With the wealth of the Trump family invested in its worth, that of Justin Sun having almost $900 million in value, and a speculated buyback-burn model up for controversy, its future is both hopeful and uncertain. 
Disclaimer: This article if for information purpose only, kindly consider to DYOR (do your own research) before investing in crypto market.