Decentraland is an Ethereum-based virtual reality platform and open metaverse where users can explore a 3D digital world, purchase and develop virtual real estate, participate in games and social events, and trade digital assets all governed by a decentralised autonomous organisation (DAO) rather than any central company.
DECENTRALAND'S TOKEN ECONOMY
Decentraland operates with three distinct asset types: MANA (the ERC-20 utility and governance token used to purchase LAND, goods, and services; MANA holders vote on DAO proposals), LAND (ERC-721 NFTs representing ownership of 16m x 16m virtual parcels; exactly 90,601 LAND exist fixed supply), and Estate (merged adjacent LAND parcels combined into a single larger NFT for easier management).
THE WORLD OF DECENTRALAND
The Decentraland world is divided into districts themed communities with shared purposes.
Notable districts include: Vegas City (virtual casinos, entertainment, nightclubs), Metajuku (fashion and luxury retail brands), Dragon City (East Asian-themed community), and Genesis Plaza (the main public hub and starting point).
BRANDS AND INSTITUTIONAL PRESENCE
During the 2021-2022 metaverse boom, major organisations entered Decentraland: JP Morgan opened a virtual lounge in Metajuku and published a report on the metaverse economy. Samsung built a virtual version of its flagship New York store. Fashion brands held virtual runway shows. Music festivals attracted thousands of virtual attendees.
HOW TO ACCESS DECENTRALAND
Decentraland is browser-based no download required. Connect a Web3 wallet (MetaMask, Coinbase Wallet) and explore as a guest or verified user. The Builder tool enables anyone to create interactive experiences on their LAND without coding. Developers can use the full SDK for complex applications.
DAO GOVERNANCE
Decentraland was transferred to community governance in 2020. The Foundation's Security Advisory Board and DAO committees manage smart contract upgrades, content policies, and ecosystem grants with MANA and LAND holders voting on major decisions.