The 10th Annual Sports Betting East Africa+ Summit (SBEA+ 2025) is scheduled for May 20-21, 2025, in Dar es Salaam, Tanzania. This premier event has been a cornerstone for the African gaming industry over the past nine years, serving as a vital platform for operators, regulators, manufacturers, payment and software providers, and other stakeholders to convene, share experiences, and explore the latest gaming innovations. The summit aims to contribute significantly to the development of the gaming industryacross the Eastern African region.
Key Features:
Operator-Focused Agenda: SBEA+ 2025 emphasizes an operator-first agenda, fostering open discussions among all relevant industry stakeholders—operational, regulatory, and market-related. This approach is designed to empower operators with actionable insights and strategies.
Exhibition Floor: The event boasts an exhibition floor featuring local and international solution providers, showcasing the latest technologies and services tailored to the gaming industry. Attendees can engage directly with exhibitors to discover innovative solutions.
Networking Opportunities: SBEA+ is renowned for facilitating new partnerships and business deals through its structured networking functions. Multiple opportunities are available throughout the event to connect with industry leaders and decision-makers.
Speakers and Key Opinion Leaders:
While the specific lineup for 2025 is yet to be announced, previous editions have featured esteemed professionals such as:
Alvin Joseph: Business Affairs, Business Development at Dice On News
Brian Ondieki: Executive Director at Bizin Africa iGaming Consult
Clive Muchoki: Co-Founder & CEO of ProSport Games Africa
Faith Dorothy Ahurira: Women in Games Ambassador, Uganda
Geoffrey Muindi: CEO of Dive MarketingThese industry leaders have provided invaluable insights into market trends, regulatory frameworks, and innovative practices within the gaming sector.
Sponsors and Exhibitors:
SBEA+ 2025 is expected to attract a diverse range of sponsors and exhibitors, including leading companies in gaming technology, payment solutions, and software development. While specific sponsors for the 2025 event have not been listed yet, previous events have seen participation from prominent organizations such as NascentEdge, BetConstruct, and QTECH (DSTGAMING).
Why Attend SBEA+ 2025:
Regulatory Insights: Gain a comprehensive understanding of the regulatory frameworks governing the Eastern African gaming industry, essential for ensuring compliance and strategic planning.
Market Trends: Stay informed about the latest market trends, technological advancements, and consumer behaviors shaping the future of sports betting and gaming in the region.
Networking: Build valuable connections with industry peers, potential partners, and thought leaders, fostering opportunities for collaboration and business growth.
Innovation Showcase: Explore cutting-edge products and services that can enhance operational efficiency and customer engagement.
What to Expect:
Attendees can look forward to a meticulously crafted agenda addressing current industry needs, with sessions covering topics such as:
Marketing Strategies: Learn best practices for marketing within the sports betting and gaming sectors, tailored to the unique dynamics of the Eastern African market.
Regulatory Updates: Receive updates on regulatory changes and their implications, helping businesses navigate the complex legal landscape.
Responsible Gaming: Discuss strategies for promoting responsible gaming, ensuring player protection, and maintaining industry integrity.
Technological Innovations: Delve into the latest technological advancements, including mobile money integration, esports, and content entrepreneurship opportunities.
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