What Was XR and Metaverse Fair Tokyo 2024?
XR and Metaverse Fair Tokyo 2024 was Japan's largest B2B trade exhibition dedicated to virtual reality (VR), augmented reality (AR), mixed reality (MR), metaverse, and blockchain technologies, held at Makuhari Messe from 20 to 22 November 2024. Organized by RX Japan Ltd., the autumn edition ran concurrently with NexTech Week Tokyo — a parallel show covering AI, blockchain, quantum computing, and digital transformation. Details sat on the official XR and Metaverse Fair site. The event served as a critical platform for enterprise buyers across manufacturing, entertainment, marketing, and education.
To follow similar shows, check CoinGabbar's Web3 tech events page and the crypto events calendar.
Key Themes and Event Highlights
Unlike speaker-led conferences, this event's format was an expo floor where businesses could demo, negotiate, and close deals.
Event Highlights
- Scale: 21,355 visitors and 329 exhibitors attended the November 2024 autumn edition, with representation from multiple countries, underscoring the show's international reach.
- Concurrent NexTech Week Tokyo: Ran alongside the XR Fair, covering AI, blockchain, quantum computing, and DX human resource development. Enterprise buyers could engage with XR, metaverse, and blockchain solutions in a single venue across both exhibitions.
- Sectors represented: Manufacturing, entertainment, education, marketing, logistics, social infrastructure, medical, finance, and government offices all sent delegations, reflecting the broadening enterprise adoption of XR and metaverse technologies.
- Blockchain track: The NexTech Week component featured blockchain-specific exhibits covering enterprise blockchain, NFT applications, tokenization, and DX strategies for corporations seeking to use distributed ledger technology.
- Format: Free general visitor registration (in advance), with VIP tickets for professionals in managerial positions or above. Exhibitors demonstrated hardware (smart glasses, headsets, tactile devices, simulators) and software (content production tools, metaverse platforms, blockchain integrations).
How Crypto and Blockchain Are Thriving in Japan
Japan has one of the world's most mature crypto regulatory environments. The Financial Services Agency (FSA) licenses exchanges under the Payment Services Act. Sony's Soneium Layer 2 network launched in 2024, anchoring Japan's position in global Web3 infrastructure. Japan is moving toward treating crypto as a distinct investment asset class under the Financial Instruments and Exchange Act (FIEA), with the FSA proposing a new regulatory regime in 2025. Japan hosts more Bitcoin full nodes than any other country in Europe, and stablecoin regulation is already in force. Private crypto gains are taxed as miscellaneous income under the current regime. For more shows, see CoinGabbar's crypto events Japan page.
Impact of the Event on Japan's XR and Blockchain Scene
The autumn 2024 edition reinforced Makuhari Messe as Japan's premier venue for enterprise immersive tech. By co-locating with NexTech Week, it gave blockchain companies direct access to the manufacturing and corporate buyer communities that are the real market for enterprise distributed ledger technology. It helped accelerate Japan's path toward blending XR and blockchain in industrial, medical, and entertainment applications.
Why Sponsors, Exhibitors and Projects Should Join
- XR hardware makers: demo to 20,000+ enterprise buyers from Japan's leading industrial sectors.
- Metaverse and NFT platforms: find Japanese content creators, game studios, and entertainment firms ready to integrate.
- Enterprise blockchain: reach procurement managers and digital transformation leaders from manufacturing, logistics, and finance.
- International firms entering Japan: use the show as a direct route into Japan's enterprise tech buyer community.
To get involved, list a crypto event or email event@coingabbar.io.
Why KOLs, Media and Influencers Attend
XR hardware launches and blockchain integrations in Japan's tech-forward market generate significant B2B and consumer tech media coverage. KOLs and media get access to real product demos from 329 exhibitors. Coverage can spread through the crypto press release network.
Why Builders and Participants Join
Enterprise teams come to see the entire XR and metaverse supply chain in one hall — from headsets to platforms to blockchain layers. You compare vendors, set up meetings, and often walk out with pilot project leads that close in the weeks after.
Tickets and PR Offers With CoinGabbar
CoinGabbar offers discounted press release publishing for projects exhibiting at tech shows. Email event@coingabbar.io to explore options.
How the Event Concluded and What Came Next
XR and Metaverse Fair Tokyo 2024 closed with 21,355 visitors and 329 exhibitors having explored Japan's largest immersive tech marketplace. The event confirmed Japan's leadership in enterprise XR adoption and gave blockchain firms a route into the country's industrial buyer base. The next edition was announced at Tokyo Big Sight for October 8–10, 2025. Track upcoming shows on the crypto events calendar and our Web3 tech events page.
Glossary of Key Terms
- XR (Extended Reality): an umbrella term covering VR, AR, and mixed reality technologies.
- NexTech Week Tokyo: a concurrent exhibition at the same venue covering AI, blockchain, quantum computing, and digital transformation.
- RX Japan Ltd.: the organizer of the show, which runs 109 exhibitions annually across Japan.
- Soneium: Sony's Ethereum Layer 2 network, launched in 2024, anchoring Japan's corporate blockchain ambitions.
- Makuhari Messe: a major convention complex in Chiba, Japan, one of Asia's largest exhibition venues.
Disclaimer
This page is for general information only. It is not financial, legal, or investment advice. The event described was held in November 2024; future dates may differ. Please confirm with the official source and do your own research.
