What is Animoca Brands

Animoca Brands is a Hong Kong-based digital entertainment and venture capital company that has become one of the most influential forces in Web3 gaming, NFTs, and the open metaverse. Founded in 2014 by Yat Siu and David Kim, Animoca transformed into a blockchain-focused powerhouse after pivoting to NFT gaming in 2018.

WHAT ANIMOCA BRANDS BUILDS AND INVESTS IN

Animoca creates original blockchain games, acquires gaming IP rights, and invests across the Web3 ecosystem. Their model combines direct game development with strategic investments in other leading Web3 projects.

KEY PROPERTIESThe Sandbox (SAND): A virtual world on Ethereum where users purchase LAND parcels as NFTs, build interactive experiences, and monetize their creations using SAND tokens. One of the most recognized metaverse platforms globally, with partnerships including Snoop Dogg, The Walking Dead, Adidas, and major music labels.
REVV Motorsport: NFT racing games using the REVV token, licensed with Formula 1, MotoGP, and Formula E.Benji Bananas, Crazy Defense Heroes: Mobile games with integrated play-to-earn mechanics.

INVESTMENT PORTFOLIO

With over 400 investments, Animoca's portfolio includes Axie Infinity, OpenSea, Dapper Labs, Yield Guild Games, Magic Eden, Sky Mavis, Polygon, and dozens of other Web3 leaders. This breadth makes them arguably the most influential venture investor in the NFT and gaming space.

THE OPEN METAVERSE VISION

Animoca's founding philosophy is that blockchain enables true digital property rights, players should own their in-game assets as NFTs rather than renting them from game companies. Their advocacy for an open, interoperable metaverse has shaped industry standards for virtual asset ownership.

VALUATION AND RECOGNITION

Animoca was valued at approximately $6 billion in January 2022. It has been recognized by Deloitte's Tech Fast program and the Financial Times' list of High Growth Companies Asia-Pacific.

Terms in addition to the Animoca Brands

Blockchain

A blockchain is a subset of a distributed database. The Bitcoin inventors originally prototyped the system in 2008. This modern database is made up of separate blocks that are connected together in a chronological chain. Blockchains may be used to store a wide range of data types. It has mostly been utilized as a public ledger for bitcoin transactions to date. A peer-to-peer network comprised of independent nodes uses a consensus process to ensure the blockchain's security and legitimacy. Each node in the network keeps a public and immutable copy of the data.

2 Factor Authentication (2FA)

2 Factor Authentication is a security measure with two layers. It is used by the majority of cryptocurrency exchanges. To log in, you must provide not only a password, but also a code obtained, for example, from the Google authenticator.

Airdrop

An airdrop is a method of distributing coins. End users can typically obtain coins for free or in exchange for doing a small task, such as subscribing to a newsletter, sending a tweet, or inviting others via a personal affiliate link. Cryptocurrency airdrops — the act of depositing cryptocurrency into public crypto wallets — are utilized as a marketing, liquidity creation, and network bootstrapping technique for many different types of blockchain initiatives.

Altcoin

Altcoin - "alternative coin" - is any kind of digital currency other than Bitcoin. Since the launch of Bitcoin, the world's first digital currency, many altcoins (as well as supporting blockchains) have been created. Altcoin digital currencies share many similarities to Bitcoin, but consistently and have significant differences. There are about 20,000 altcoins, and this number is expected to grow significantly in the coming years. Altcoins often develop Bitcoin features. Ethereum, currently the most widely used blockchain, supports digital contracts and separate applications where Bitcoin does not. Altcoins are also often created to cater to the needs of different users. The Litecoin blockchain, for example, can process payments quarterly for the duration of Bitcoin.

Cold Storage

Cold storage is the way to store cryptocurrency offline. The word refers to the use of offline wallets that are not connected to the internet. Cold storage is the most secure way to keep cryptocurrencies since an offline currency becomes less likely to be hacked and stolen. Paper wallets, printed renditions of private keys, and offline hardware and software wallets are all examples of cold storage.