Animoca Brands, a global digital assets leader, introduced AliBAE (“build-and-earn”), a platform powered by Alibaba’s Qwen models. It allows creators to build AI content and apps while earning rewards based on quality and community input.
AliBAE is now live in early access at alibae.build. The launch includes 100,000 CHECK Token rewards across two campaigns led by Animoca Minds and King’s Gambit.
AliBAE uses a build-and-earn model that connects brands and creators through bounty campaigns. Brands share a task and set CHECK Token rewards. Creators use AliBAE Studio, powered by Alibaba’s Qwen models, to make videos, apps, and content. Rewards depend on community response and AliBAE team review.
AliBAE Studio is built into AliBAE. Each task already comes as a ready prompt, so new creators can start easily without much effort. As of January 2026, Alibaba’s Qwen models had over 700 million downloads on Hugging Face. They are the most downloaded open-source AI models and have helped create over 180,000 new models worldwide.
The CHECK Token, now added to the Coinbase listing roadmap, is key to the AliBAE system. Creators earn CHECK by making content that performs well in campaigns. It is used in games, items, and voting in the Checkmate Ecosystem. This network includes Anichess, built by Animoca Brands with Chess.com, which has over one million players. AliBAE now expands CHECK use beyond gaming.
To start, 100,000 CHECK tokens are offered as rewards across two launch campaigns: Animoca Minds and King’s Gambit.
Animoca Minds, a cloud-based AI platform by Animoca Brands, is offering 50,000 CHECK tokens. Creators must make a 20-second AI video showing how personal AI agents can help daily life. Entries are judged 50% by community response and 50% by quality. This campaign runs until 24 March 2026.
King’s Gambit, a chess survival mobile game by Anichess, is also offering 50,000 CHECK tokens for short video content inspired by the game. Winners are chosen based on quality scores. This campaign also runs until 24 March 2026.
AliBAE is made to fix problems in the creator economy. In 2025, the global creator market reached $254.4 billion and may grow to $2,084.57 billion by 2035 (Precedence Research). Still, most rewards go to a small group of creators. Many platforms reward activity, not quality. AliBAE aims to reward better work and real creative effort.
Chevan Tin from Animoca Brands said many systems focus on how much people do, not how good the work is. AliBAE links rewards to quality and user response. With Qwen tools and CHECK rewards, it gives creators a simple way to build and earn.
About Animoca Brands
Animoca Brands Corporation Limited (ACN: 122 921 813) is a global leader in digital assets. It builds and supports new technologies to shape future digital economies. The company has received many recognitions, including Fortune Crypto 40, Top 50 Blockchain Game Companies 2025, Financial Times High Growth Companies Asia-Pacific, and Deloitte Tech Fast.
Animoca Brands creates platforms like Moca Network, Open Campus, Anichess, and The Sandbox. It also offers services to help Web3 projects grow and succeed. The company has invested in more than 600 companies and digital assets in the Web3 space.
To learn more, visit www.animocabrands.com.
Mona Porwal is an experienced crypto writer with two years in blockchain and digital currencies. She simplifies complex topics, making crypto easy for everyone to understand. Whether it’s Bitcoin, altcoins, NFTs, or DeFi, Mona explains the latest trends in a clear and concise way. She stays updated on market news, price movements, and emerging developments to provide valuable insights. Her articles help both beginners and experienced investors navigate the ever-evolving crypto space. Mona strongly believes in blockchain’s future and its impact on global finance.