Strive’s CEO says the company could ride out an 80% price crash without selling a single coin.
This Strive Bitcoin Strategy report tests that claim against official company filings, in plain language, so you can see what holds up and what is still a risk.

Source: Post on X
Matthew Cole discussed the firm’s risk planning in a video interview published November 12, 2026. One segment covers surviving an 80% Bitcoin drawdown.
Coverage of the interview points to three claims:
The company funds itself with preferred stock, not debt, so it has no liquidation point.
It plans for an 80% fall in BTC.
Cash would cover dividends for about 18 months, even in an extreme crash.
These are management claims. The sections below check them against filings.
Weekly updates filed with the SEC show the latest holdings: October 26 data, November 2 data, and November 9 data.
Week ending | BTC bought | Average price | Total held |
Oct 23 | 6,182 | about $82,732 | 43,000 |
Oct 30 | 124 | about $80,526 | 43,124 |
Nov 6 | 29 | about $75,721 | 43,153 |
As of November 6, the firm held $487.6 million in cash and about $50.4 million in another company’s preferred stock.
Buying slowed sharply after the big October purchase. The quarterly report shows an average cost of $90,170 per BTC on September 30, against a fair value of $83,577. So the holdings were then worth less than their cost.
The Strive Bitcoin Strategy rests on one idea: no borrowings. On September 30, the balance sheet showed total liabilities of $37.5 million.
These were compensation owed, bills, dividends payable, and leases, with no loans listed.
The quarterly report adds that a $20 million loan was repaid in January and the last convertible notes were retired in May 2026.
It also says the coins sit with several custodians and have no contractual restrictions.
In plain words, no lender can demand repayment or force a sale if prices fall.
When the SATS preferred stock closed on October 20, the firm set aside the first 18 months of its dividends at $22.50 per share, according to the offering document.
SATS pays a fixed 15% on a $100 stated amount every business day. The older SATA stock paid a variable 13.00% as of September 30.
Here is a simple estimate using official share counts from the earnings release. It is my own arithmetic and assumes a $100 stated amount and unchanged rates.
Stock | Shares (Oct 30) | Rate | Est. yearly dividends |
SATA | 14,030,176 | 13% | about $182M |
SATS | 7,003,418 | 15% | about $105M |
Total | about $287M |
Eighteen months of that is roughly $431 million. Against it, cash plus the preferred holding was about $538 million on November 6. So the 18-month claim is consistent with the filings at today’s rates.
Any review of the Strive Bitcoin Strategy must separate survival from loss. As a simple illustration, an 80% fall from the September 30 value of $83,577 would put BTC near $16,700.
At that price, 43,153 coins would be worth about $721 million. The combined stated amount of the two preferred stocks is roughly $2.1 billion.
Key risks:
Ranking: the company’s own release says preferred holders’ claims rank ahead of common shareholders.
Dividends never end: the reserve buys time, not permanent safety.
Dilution: selling new shares to fund payments can dilute owners, and the company lists this as a risk.
Price swings: SATS was priced at $90 against its $100 stated amount, per the pricing sheet.
The Strive Bitcoin Strategy looks built to avoid forced selling: no borrowings, several custodians, and a dividend reserve that fits the numbers.
But “no forced sale” does not mean “no loss,” especially for common shareholders. Check the latest filings before relying on any claim.
This article is for educational and informational purposes only and is not financial or investment advice. Crypto assets are high risk, their prices can be very volatile, and you can lose some or all of your money. Always do your own research and consider speaking with a licensed financial advisor before making investment decisions.